IDAHO FALLS, Idaho, May 10, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that the Nutrition Business Journal's market research report shows that sales of organic and natural household cleaners have rose from $190 million in 2000 to $290 million dollars in 2004.
The Nutrition Business Journal research report provides an in-depth analysis of emerging topics within the broader nutrition industry. Each report provides detailed sales quantification and growth sales forecast by channel and analysis of sales with numerous data charts. The data shows that the demand for organic and natural household cleaners, which include laundry and dishwashing detergents, rose over 100% in the last 4 years and continues to grow at of rate 16% per year. Many traditional all-purpose household cleaners on the market today contain butyl cellosolve which the federal government considers toxic. Source Direct launched their Simply Wow(r) All Organic concentrated cleaner in March of 2005 to compete with other so called eco friendly brands and eliminate some of the confusion in the market place over what's toxic and what's not. The new Simply WOW(r) Organic concentrated multi-purpose cleaner formulation sacrifices no cleaning performance and leaves no guess work for the consumer about the "All Organic" feature and the company has the (MSDS) material safety data sheet to back any of its claims. The Simply Wow(r) All Organic formulation contains no Phosphates, silicates, alkalis, or other caustic materials, the Simply Wow(r) all Organic cleaner is 2005 CARB( California Air Resources Board) compliant and contains no VOC ( Volatile Organic Compounds). One 22oz bottle of Simply Wow All Organic concentrated cleaner will make approximately (40) 22oz bottles of the leading all-purpose household cleaner for an average retail price of $4.29.
Deren Smith, President of Source Direct said this: " Demand for environmentally friendly household cleaning products is clearly on the rise, our Simply Wow(r) All Organic brand is in the right place at the right time."
Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Nampa, Idaho is a state-of- the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark; Stain Pen(tm) and Works On The Spot (r) are trademarks of Source Direct Holdings, Inc. For additional information visit our website at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.
Forward-Looking Statements
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