InterAge Dynamic Knowledge Launches Campaign with Email Appeal Product

New Product Offering Boosts International Marketing Efforts


CESAREA, Israel, May 11, 2005 (PRIMEZONE) -- InterAge Ltd. (Pink Sheets:ITGJ), a provider of integrated web marketing solutions, announced today that it is launching a marketing campaign of its tools and services, with Email Appeal (www.emailappeal.com), as its premier branding solution for clients.

The Company signed a partnership agreement with Email Appeal earlier this month and is now poised to take the array of solutions to the market. "The response we've gotten on Email Appeal in just this past week is an excellent indication of how the international and local markets will react in the coming months," says Kobi Freund, InterAge's CEO. "We believe that the market for this product is absolutely huge, both locally and internationally, creating solid business opportunities for InterAge in the coming months."

Regular emails are at the foundation of business communication today, because it is fully accepted and relatively instant. It is estimated that almost 30 billion email messages are sent each day, but only one percent of them carry any form of branding. Email Appeal's OnLetterHead can take standard form emails and turn them into distinctly branded, colorful, dynamic sales pieces. Set up and use of the software is very simple and straightforward. It includes a tool bar in Microsoft(r) Outlook(r) and clear buttons and a drop-down menu, making it available for virtually anyone to use. Users can create unique and exciting email messages with little effort.

"Maintaining brand consistency is an important part of our work with our clients," notes Freund. "OnLetterHead is a perfect application to drive this point home. We can now show clients how to send out messaging that calls their customers to action, with linking to their web site, showcasing of specials, video links, virtual tours and product photos. These features will have a positive impact on our clients' business and, as a result, help expand our operations."

About InterAge

InterAge Ltd., established in 1994, specializes in providing a comprehensive business and marketing approach to web marketing. The company operates under the trade name of ID-Knowledge and offers unique marketing design, development, and advanced web marketing technology to give clients an integrated web marketing solution. These solutions include, formulating marketing concept and strategy, market research, managing email marketing, search engine optimization, and web design.

For more information, please contact kobi@id-knowledge.com or visit us on the Web at http://www.id-knowledge.com.

Forward-Looking Statements

Certain statements in this news release may contain ''forward-looking'' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.



            

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