m-Wise Ramping Up to Acquire Mobile Content Service Provider


WILMINGTON, Del., July 27, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced it has identified acquisition candidates in its search to acquire a provider of mobile content and content-related services. The potential acquisition candidate is expected to broaden the service segment of m-Wise's current offering and enhance its direct-to-consumer approach.

The acquisition candidates identified by m-Wise are providers of content and content-related services to the mobile industry. The candidates, based in Europe, the U.S. and Israel, are profitable and have substantial yearly revenue of $4 million to $9 million. The acquisition will integrate the synergies of the mobile content provider with m-Wise's robust carrier-grade Mobile Originated Message Applications, known as the MOMA platform, a leading Service Delivery Platform (SDP) for value-added services and content. The MOMA SDP comprises of more than 1,000 value-added services and applications launched through more than 50 European, American and Asian networks with deployment over MMS, SMS, EMS, J2ME, WAP, USSD, IVR, Web, and email.

m-Wise's MOMA platform provides a critical SDP for mobile operators, wireless Application Service Providers (ASPs) and large content and media providers, which increases data traffic, premium revenues and considerably minimizes capital, commercial, training and technical requirements for the management and control of value-added services.

Mati Broudo, chief executive officer and co-founder of m-Wise, Inc., said, "With predictions that the mobile content industry is poised for significant growth given increasing downloads of ring tones, gaming and music, we believe entry into the mobile content business is an important strategy for m-Wise. We have identified these acquisition candidates that provide mobile content and content-related services will create a new entity, when coupled with our superior technology, can create the strategic synergies necessary to contribute financially to the future growth and success of the Company."

A study from The ARC Group, specializing in providing worldwide technology and market analysis and research on the communications industry, estimates that ring tones now account for more than 10% of the $32.3 billion in sales from music market worldwide. The firm also forecasted that the global market for ring tones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.

About m-Wise

Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.

Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headway in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.

Safe-Harbor Statement

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