BURNABY, British Columbia, Aug. 16, 2005 (PRIMEZONE) -- EYI Industries Inc. (OTCBB:EYII), (http://www.StopDrinkingPoison.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce its executive management team comprised of Dori O'Neill, Chief Operating Officer, and Eliza Fung, Chief Consultant for Asian Development, will be traveling to China to meet with officials from Guangzhou CEIEC on August 25th, to discuss details of the US$210 million Letter of Intent announced last week. In addition, the EYI team plans to meet with various other potential strategic partners in Hong Kong who have expressed great interest in purchasing and acquiring the rights to sell the Patented Code Blue(tm) water filtration systems.
The Asian marketplace, currently over 1 billion people strong, represents the fastest growing consumer economy in the world and provides an incredible opportunity for the sale of the Code Blue(tm) filtration system, as already evidenced by the US$210 million Letter of Intent.
In addition to meeting with Guangzhou CEIEC and other interested parties, Mr. O'Neill and Mrs. Fung will be establishing the necessary infrastructure to support future sales in both Hong Kong and China and will be establishing the foundation for network marketing sales. As such, the EYI team will be meeting with various banking officials and will secure office space to establish an EYI office in Hong Kong which is anticipated to be up and running in the fall of 2005.
EYI Industries Chief Consultant for Asian Development, Eliza Fung, stated, "This trip to Asia will also allow us to introduce a number of other EYI product lines to the Asian marketplace, such as Calorad and Prosoteine. Our experience tells up that these, and other EYI nutritionals, are well received by the Chinese." Mrs. Fung added, "I would recommend that investors review our nutritional products website at http://www.EYIbusiness.com for our complete product line."
Upon the conclusion of the scheduled meetings, Mr. O'Neill will return to North America to execute any sales negotiated during his trip, while Eliza Fung will remain in Hong Kong for an indefinite period to focus on building additional sales in Hong Kong and within the rest of China.
EYI Industries Chief Operations Officer, Dori O'Neill stated, "The opportunities available to us at this time in Asia are simply incredible. The Code Blue(tm) filtration system is exactly the right product at the right time in the right market. The Code Blue(tm) filtration system is not a luxury, but rather a necessity for many living in the rural areas whose drinking water is simply unfit for human consumption." Mr. O'Neill added, "We have already made critical inroads into the Asian marketplace through our strategic alliances and believe that once we open a permanent office in Hong Kong in the fall of 2005, we will see a further boost in sales."
This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR Hub located at http://www.agoracom.com/IR/EYI. Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com.
About EYI (http://www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(TM) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(R), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(R) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE, is experiencing similar success to CALORAD(R) and bringing our customers the benefits of a natural energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.