ADVISORY, Sept. 7, 2005 (PRIMEZONE) --
When/Where
Sept. 9-10, 10 a.m. - 9:30 p.m. - Sept. 11, noon - 5 p.m.
Visuals: New and Expectant Moms of Seattle Participate in
Entertainment and Educational Events for Mom and Baby Provided
by Real Savvy Moms and its Sponsors
What: Real Savvy Moms(r), a national health and emotional
wellness initiative for the new mother market, launches
a 30-day live event tour in 10 key markets. The
nationwide Mall Tour begins this Friday in Seattle's
Alderwood Mall, with a host of games and education
activities made possible by Real Savvy Moms' national
sponsors. Real Savvy Moms offers health, parenting,
beauty, nutrition, financial and fitness advice, as
well as a community sounding board for the exchange of
common interests and support. The national tour's goal
is to bring education and information to mother's
neighborhoods.
Hosting this weekend's activities at Alderwood Mall's
center court is one of three dynamic mothers who will
anchor Real Savvy Moms' upcoming nationally syndicated TV
program, "Real Moms. Real Stories. Real Savvy," to air
on Public Television in January 2006. The event runs
Friday and Saturday from 10 a.m. - 9:30 p.m., and
Sunday from noon to 5 p.m. Activities include: New
Mommy Makeovers; Children's Story Time; Spin the Bottle
game; a Rhythm & Blue Safety Sing-Along; an Oral Care
Game Show; a Hospital Packing Race; Nutrition Jeopardy;
and an Infant Crawl.
Purpose: Nationwide, some 4 million new babies are born each
year, many to first-time mothers, ages 18 to 36. While
all mothers need a support system, not everyone has
one. Real Savvy Moms is a new, fully integrated program
that galvanizes the power of Public Television, the
Internet, live events and the relationship that exists
between a pregnant woman and her healthcare provider.
Women get 360-degree access to valuable information and
advice.
Research: Generation-X Moms are better educated, more career
oriented, and more likely to question what they are
told than the previous generation of mothers.
Independent focus groups find that they want reliable
information by combining advice from trusted healthcare
providers with reassurance from sisters, friends and
other Real Moms who've been there. Today's Moms are
also tech savvy -- some 96% of new mothers go online
for parenting advice and information, while 80% of
pregnant women surf the Internet for answers to their
pregnancy and parenting questions. Until now they
didn't have a central resource to go to for all of
their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness,
nutrition and pregnancy and post-partum care, who
believe in the Real Savvy Moms' mission of being a
credible resource for new moms. They include Nestle(r)
GOOD START(r) SUPREME, Arm & Hammer (r) Oral Care, Bare
Escentuals(tm), Cryo-Cell, Cottonelle(r), Oreck(r), Nordic
Naturals(tm), Smart Choices, State Farm(tm) and Willow
Organic Baby Products.
The Morphogenix company logo can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1855