SAN FRANCISCO, Sept. 14, 2005 (PRIMEZONE) --
When/Where
Sept. 16 -- 10 a.m.-9 p.m., Sept. 17 -- 10 a.m.-9 p.m.,
Sept. 18 -- 11 a.m.-7 p.m.
At Stonestown Galleria Mall
Visuals: New and Expectant Moms of San Francisco Participate in
Entertainment & Educational Events for Mom and Baby Provided
by Real Savvy Moms and its Sponsors
What: Real Savvy Moms(tm), a national health and emotional
wellness initiative for the new mother market, launches
a 30-day live event tour in 10 key markets. The
nationwide Mall Tour will be in the San Francisco area
at Stonestown Mall with a host of games and education
activities supported by Real Savvy Moms' national
sponsors. Real Savvy Moms offers health, parenting,
beauty, nutrition, financial and fitness advice, as
well as a community sounding board for the exchange of
common interests and support. The national tour's goal
is to bring education and information to mothers'
neighborhoods.
Hosting this weekend's activities at Stonestown Mall
center court is Kathie Larkin, one of three dynamic
young mothers who will co-host the upcoming TV show;
"Real Moms, Real Stories, Real Savvy," a national weekly
series made for Public Television, airing 2006. The
event runs Friday 10 a.m.-9 p.m., Saturday
10 a.m.-9 p.m., and Sunday from 11 a.m. to 7 p.m.
Activities include: New Mommy Makeovers; Children's
Story Time; Spin the Bottle game; a Rhythm & Blue
Safety Sing-Along; an Oral Care Game Show; a Hospital
Packing Race; Nutrition Jeopardy; and Toddler Races.
Purpose: Nationwide, some 4 million new babies are born each
year, many to first-time mothers. While all mothers
need a support system, not everyone has one. Real
Savvy Moms is a new, fully integrated program that
galvanizes the power of Public Television, the Internet,
live events and the relationship that exists between a
pregnant woman and her healthcare provider. Women get
360-degree access to valuable information and advice.
Research: Generation-X Moms are better-educated, more career
oriented, and more likely to question what they are
told than the previous generation of mothers.
Independent focus groups find that they want reliable
information by combining advice from trusted healthcare
providers with reassurance from sisters, friends and
other Real Moms who've been there. Today's Moms are
also tech savvy -- some 96% of new mothers go online
for parenting advice and information, while over 80% of
pregnant women surf the Internet for answers to their
pregnancy and parenting questions. Until now they didn't
have a central resource to go to for all of their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness,
nutrition, pregnancy and post-partum care, who believe
in Real Savvy Moms' mission of being a credible resource
and support for new moms. They include NESTLE(r)
GOOD START(r) SUPREME, ARM & HAMMER(r) Oral Care,
Bare Escentuals(r), CRYO-CELL International, Inc.,
Cottonelle(r), Oreck(r), Smart Choices(tm), Nordic
Naturals(r), and Willow(tm) Organic Baby Products.