CHICAGO, Oct. 17, 2005 (PRIMEZONE) -- XA, Inc., (XA) (OTCBB:XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it is the agency of record producing the VH1 Save the Music Foundation's "Fairway to Heaven" event at the Hard Rock Hotel in Las Vegas, Nevada on October 16th and 17th.
This is an annual golf tournament which showcases the VH1 Top 20 countdown and has featured past celebrities such as Alice Cooper, Sebastian Bach and Tommy Lee. All proceeds from the golf tournament will benefit the VH1 Save the Music Foundation.
Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005)
About VH1 Save the Music Foundation
The VH1 Save The Music Foundation is a non-profit organization dedicated to improving the quality of education in America's public schools by restoring music programs in cities across the country, and raising public awareness about the importance of music participation for our nation's youth. Since its inception in 1997, VH1 Save The Music has donated more than $25 million worth of musical instruments to 1000 public schools in 80 cities, improving the lives of more than 500,000 children.
About XA
XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."
Forward Looking Statements
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