EYI Delivers Initial Samples of Code Blue to CEIEC


BURNABY, British Columbia, Oct. 24, 2005 (PRIMEZONE) -- EYI Industries Inc. ("EYI") (OTCBB: EYII), (http://www.StopDrinkingPoison.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce that Essentially Yours Industries (Hong Kong) ("EYI HK") President and CEO, Dori O'Neill, arrived in Hong Kong to meet with top executives, Mr. Yu, Executive Vice President, and Mr. Zhang Jiang, President and CEO of Guangzhou CEIEC Enterprise (Group) Co. Ltd. ("CEIEC").

On Wednesday October 19, 2005, Mr. Dori O'Neill personally delivered six units of the Code Blue(tm) water filtration system to CEIEC for review and testing. Due to circumstances beyond EYI's control such as national holidays and customs delays, the delivery of the units was held up. EYI is expecting its initial order in 6-8 weeks.

The result of this production delay means that the CEIEC can only now begin to execute the registration process for the Code Blue(tm) water filtration system. This will also mean that CEIEC will not place their first order in October as they must wait until the initial registration and testing process has been completed.

Essentially Yours Industries (Hong Kong) President and CEO, Dori O'Neill stated, "I had the pleasure of meeting with Mr. Yu and Mr. Zhang Jiang of CEIEC. We came to an agreement on how we need to proceed with the registration process and will work together towards having that process completed as soon as possible." Mr. O'Neill added, "It was absolutely refreshing to see how committed CEIEC is about the Code Blue project, and we look forward to building a secure and prosperous relationship with CEIEC."

To view a picture of the meeting held between CEIEC and EYI, please follow the link provided: http://www.agoracom.com/images/ceiec.jpg

This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR hub located at http://www.agoracom.com/IR/EYI Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com

About CEIEC (http://www.ceiec-sc.com)

The CEIEC, located in South China, is the largest exporter and importer of electronic products in China and was the first Chinese enterprise to establish sales and cooperative relations with foreign brand name enterprises such as Hitachi, Sharp, Mitsubishi, Panasonic, Siemens, Casio, Phillips, Hewlett-Packard, LG and Samsung. Currently, the CEIEC is under the direction of the Chinese government and has extensive business relations with nearly 100 countries and regions and imports/exports over US$ 1 billion in products every year.

About EYI (http://www.StopDrinkingPoison.com)

EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than 6 million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE(r), is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural energy drink.

EYI markets its products through an extensive network of independent business associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.

This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause EYI's actual results, performance, achievements, or developments in its industry to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims, any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.



            

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