WILMINGTON, Del. and HERZELIYA, Israel, Oct. 26, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers and Logia, a leading mobile content company, today announced the launch of its Halloween-content campaign that will allow U.S.-based mobile users the ability to download scary content for free. This campaign is being offered for one week, starting on October 27, through Logia's U.S. service brand Streetunes.
m-Wise's MOMA Content Management and Delivery Engine platform will be used to host, provide content management and serve as delivery platform for Logia during this campaign. m-Wise's MOMA Service Delivery Platform (SDP) provides one of the industry's most robust and critical platforms for mobile operators, wireless ASP's and large content and media providers. The MOMA SDP comprises of a large variety of value-added services, including key services such as content management and delivery, infotainment, voting and chat.
The Halloween-themed content is available free of charge for customers of T-mobile, Cingular as well as AT&T Wireless and be downloaded by visiting, visit,http://www.streetunes.com/register/halloweenSpeciel.asp
About Logia
Logia is a leading mobile content company located in Israel and has activities in the U.S. and Taiwan. The company is managing on an outsourcing basis -- all the added value services (the content division) of cellcom, Israel's largest mobile operator with 2.5 million customers -- and just launched its i-mode portal in Israel. Logia developed a full suit of unique mobile applications which are marketed worldwide.
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.
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