m-Wise and Logia Get Into the Halloween Spirit By Offering U.S.-Based Mobile Phone Users Free Ringtone and Truetone Downloads

Users Can Download Free Creepy, Spooky and Scary Ringtones and Truetones for One Week Starting On October 27


WILMINGTON, Del. and HERZELIYA, Israel, Oct. 26, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers and Logia, a leading mobile content company, today announced the launch of its Halloween-content campaign that will allow U.S.-based mobile users the ability to download scary content for free. This campaign is being offered for one week, starting on October 27, through Logia's U.S. service brand Streetunes.

m-Wise's MOMA Content Management and Delivery Engine platform will be used to host, provide content management and serve as delivery platform for Logia during this campaign. m-Wise's MOMA Service Delivery Platform (SDP) provides one of the industry's most robust and critical platforms for mobile operators, wireless ASP's and large content and media providers. The MOMA SDP comprises of a large variety of value-added services, including key services such as content management and delivery, infotainment, voting and chat.

The Halloween-themed content is available free of charge for customers of T-mobile, Cingular as well as AT&T Wireless and be downloaded by visiting, visit,http://www.streetunes.com/register/halloweenSpeciel.asp

About Logia

Logia is a leading mobile content company located in Israel and has activities in the U.S. and Taiwan. The company is managing on an outsourcing basis -- all the added value services (the content division) of cellcom, Israel's largest mobile operator with 2.5 million customers -- and just launched its i-mode portal in Israel. Logia developed a full suit of unique mobile applications which are marketed worldwide.

About m-Wise

Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.

Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.

Safe-Harbor Statement

This press release contains "forward-looking statements". These forward-looking statements use words such as "believes", "intends", "expects", "may", "will", "should", "plan", "projected", "contemplates", "anticipates" or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.


            

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