AUSTIN, Texas, Nov. 8, 2005 (PRIMEZONE) -- Buffalo Technology, a global leader in the design, development and manufacturing of wired and wireless networking, storage and memory solutions today announced it is expanding its presence in the U.S. retail market with a national retail partnership with Best Buy, the leading consumer electronics retailer in North America.
Best Buy will carry a selection of Buffalo's award-winning line of network storage and wireless networking devices in all of its 702 Best Buy stores in the U.S. as well as its Best Buy for Business stores and online at Bestbuy.com.
"Best Buy is the number one specialty retailer of consumer electronics in North America. Partnering with such a highly regarded company means that Buffalo has truly made its mark in the industry," stated Morikazu Sano, senior vice president of global marketing at Buffalo Technology. "At Buffalo, we have made it our goal to provide end-users with solutions that solve their problems and enhance their experience. We believe that Best Buy shares the same goal, which makes this partnership a win-win situation for us and our customers."
The Buffalo products that will be available in all Best Buy locations nationwide include the 160GB LinkStation Network Storage Center. Buffalo's 250GB LinkStation Network Storage Center (HD-H250LAN) will be available in Best Buy Company For Business stores.
The products that will be available online include the new AirStation Turbo G High Power Wireless Cable/DSL Smart Router with AOSS (WHR-HP-G54) and its supplementary AirStation Turbo G High Power Wireless PC Card with AOSS (WLI-CB-G54HP). The AirStation 125(a) High Speed Mode Wireless Notebook Adapter with AOSS (WLI-CB-G54S); the 125(a) High Speed Mode Wireless Desktop PCI Adapter with AOSS (WLI2-PCI-G54S); and the AirStation 54 Mbps(b) Wireless USB 2.0 Keychain Adapter (WLI-U2-KG54-AI) will also be available online.
The LinkStation is an easy and economical solution, which allows users to add network attached storage and share files and printers located on the network. The product allows users to store and share files such as music, DVD back-ups, presentations, family videos and photos, etc. It also allows users to easily distribute multimedia files around the office, home or even to the Internet with optional group or user level security.
AirStation Turbo G High Power Wireless Cable/DSL Smart Router with AOSS and its complementary AirStation Turbo G High Power Wireless PC Card with AOSS are designed to eliminate dead spots and increase connection speeds. The router produces increased wireless-transmit power by up to 60% over standard 802.11g routers. The PC card features a built-in signal amplifier to provide for longer wireless signal distance and higher throughput.
The AirStation 125(a) High Speed Mode Wireless Notebook Adapter with AOSS and the 125(a) High Speed Mode Wireless Desktop PCI Adapter with AOSS are 802.11b/802.11g compatible and offer 125 High Speed Mode for increased wireless throughput and enhanced performance. The cards include an antenna adapter so users can add an optional external antenna for extended range. The AirStation 54 Mbps Wireless USB 2.0 Keychain Adapter offers a quick and portable way to instantly add 802.11g wireless connectivity through any USB port on a laptop or desktop PC. The product is the only wireless USB solution of its kind, which includes Auto-Install technology for immediate installation.
All of Buffalo's wireless networking products includes AOSS(tm) (AirStation One-Touch Secure System(tm)). AOSS allows users to automatically set-up a secure wireless network with the push of a button. The technology instantly detects and configures other AOSS enabled devices and seamlessly creates a secure connection based on the highest level of encryption available.
Buffalo's products will be immediately available in Best Buy and Best Buy for Business stores nationwide as well as bestbuy.com. See stores for details. For more information on Buffalo Technology and its products, please visit the company's web site at www.buffalotech.com.
About Buffalo Technology, Inc.
Buffalo Technology (USA), Inc., based in Austin, Texas, is a leading global provider of award-winning networking, memory, storage and multi-media solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. For more information about Buffalo Technology and its products, please visit www.buffalotech.com.
MELCO/Buffalo trademark statements. MELCO/Buffalo are trademarks of MELCO, Inc. Wi-Fi(R) is a trademark of the Wi-Fi Alliance, Inc. All other trademarks mentioned are the property of their respective owners.
(a)When operating in High-Speed Mode, this Wi-Fi device achieves an actual throughput of up to 34Mbps, which is the equivalent throughput of a system following 802.11g protocol and operating at a signaling rate of 125Mbps
(b)54 Mbps Disclaimer: Maximum wireless signal rate derived from IEEE802.11g standard 802.11g specifications. Actual data throughput will vary. Network conditions and environmental factors, including volume of network traffic, building materials and construction, and network overhead, lower actual data throughput rate.