MOMA Platform Being Used for Company's First I-Mode Application
WILMINGTON, Del., Nov. 30, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced that its MOMA Content Management and Delivery Engine platform has been selected by Tapuz mobile, one of the leading developers and distributors of mobile content in Israel, (a division of Tapuz people, a leading Internet portal based in Israel, which provides services such as search, news, dating, communities and blogs). Tapuz mobile will use m-Wise's MOMA content management and delivery platform to facilitate its entry into the Israeli mobile market.
The MOMA platform will facilitate the download of digital content such as logos, ringtones and other applications for Israel's largest mobile operator, Cellcom and its i-mode service. The i-mode service is NTT DoCoMo's mobile Internet access system, which allows its users to book train tickets, check weather, stock quotes and sports and other news as well as do other daily routines. Cellcom's i-mode service was recently launched into the Israel market and is the eleventh market for NTT DoCoMo.
"Europe is quickly adopting the successful Japanese i-mode model and this opens a great deal of opportunities for m-Wise. The use of the MOMA Content Delivery Platform for such a robust service such as i-mode is testimony that our product and services are a valuable part of a company's mobile solution. The use of MOMA for the i-mode service is an evolution of our platform. We are excited to be working with Tapuz people and are confident that our platform will be able to scale with their needs and demands," said m-Wise's Vice President of Sales and Marketing, Zach Sivan.
"We selected m-Wise's MOMA content delivery platform to assist us in our entry into the i-mode Israeli mobile market. We are confident that MOMA will help us monetize our mobile offering and enhance our users experience," said Dan Chen, head of Mobile Division in Tapuz people.
The MOMA Content Management and Delivery Engine includes a wide range of commercial, technical and management benefits for operators, ASPs and third-party partners, including the following key features and modules such as advanced Web-based content management, handset compatibility management and content adaptation, easy to manage interface, and flexible multi-site Web/WAP portal builder.
m-Wise's MOMA Service Delivery Platform (SDP) provides one of the industry's most robust and significant platforms for mobile operators, wireless ASPs, and large content and media providers. The MOMA SDP comprises a large variety of value-added services, including key services such as content management and delivery, infotainment, voting and chat, that have been launched through more than 50 European, Latin American and Asian networks. The MOMA SDP combines IT marketing, customer care and billing into one unified solution to help companies increase data traffic and premium revenues while considerably minimizing capital, commercial, training and the technical requirements to do so.
A study from The ARC Group, specializing in providing worldwide technology and market analysis and research on the communications industry, estimates that ring tones now account for more than 10% of the $32.3 billion in sales from music market worldwide. The firm also forecasted that the global market for ring tones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.
About Tapuz people Mobile Division (www.tapuzmobile.com)
Tapuz Mobile Division is a part of Tapuz people, a leading Internet portal based in Israel, which provides services such as search, news, dating, communities and blogs.
Founded in 2001, Tapuz Mobile develops and distributes unique fun and community content and applications for mobile carriers such as chats, dating, forums, blogs, games, etc. Moreover, Tapuz Mobile is also a major developer and distributor of i-mode sites and applications. Tapuz Mobile also produces and packages video content for 3G (for almost 3 years).
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up-to-date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.
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