STOCKHOLM, Sweden, Dec. 02, 2005 (PRIMEZONE) -- Swedish Match announces its newest snus brand in Sweden, Kronan, with a unique, yet classical Swedish taste and aroma, available in traditional 24 gram pouch cans. Kronan, with its distinctive green and yellow packaging, will offer consumers the first popularly priced pouch snus produced under strict Gothiatek(r) standards for product quality.
Kronan will be available in limited distribution beginning mid-December.
Swedish Match is a unique company with its range of market-leading brands in the product areas of snuff and chewing tobacco, cigars and pipe tobacco -- tobacco's niche products -- as well as matches and lighters. The Group's global operations generated sales of 13,022MSEK for the twelve month period ending September 30, 2005. Swedish Match shares are listed on Stockholmsborsen (SWMA).
Swedish Match AB (publ) SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36 Telephone: + 46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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