LODI, Calif., Dec. 19, 2005 (PRIMEZONE) -- Pacific Financial Solutions, Inc. (Pink Sheets:PFUO), a leader in providing Cashless ATM and Wireless POS devices featuring Pacific's Point-of-Banking (PBT) terminal technology, Merchant Processing, and stored-value cards, announced today as a result of a recent acquisition, it is launching a Major Pro sports affinity program in cooperation with the Silver and Black Fund (www.silverandblackfund.com). The Affinity program will benefit specific retired Pro football players and will make millions of sports fans aware of the many unspoken physical and financial needs of the less fortunate but deserving retired players.
According to Mark Ehrlich, Affinity marketing spokesperson for Pacific Financial, "Silver and Black Fund is the first of several opportunities that we have been pursuing in the Major Pro sports arena. While their initial promotional event generated hundreds of thousands of dollars for the fund, the revenue share from Pacific will be central to the future success of fund raising efforts. Pacific will be the exclusive provider for stored value and calling card programs for the upcoming Silver and Black second annual 'Celebration of Heroes' autograph signing show in April, 2006. More than 30 retired players who are the driving force behind the Silver and Black Fund movement have committed to attend the show and have pledged their continuing support. The event is expected to draw over 10,000 loyal and devoted fans."
"Pacific expects to rapidly increase the participation in Sports Fund revenue-sharing Affinity programs within additional Major Pro Sport's venues," stated Pacific's Card Services President, Fred Rackers. "The fact that millions of admiring and loyal fans support the players of all types of Pro sporting venues is extremely encouraging, and I expect tens of thousands of committed fans to get involved through the prepaid ATM debit card, gift card and prepaid calling card support programs that will be up on the website early next year," continued Mr. Rackers.
The Affinity programs will reach out to millions of loyal fans by online Internet websites and venue specific marketing initiatives.
About Pacific
Pacific Financial Solutions Inc., a premier global distributor of financial services and products provides its customers with a wide array of prepaid stored-value and kiosk enabling devices. Pacific is comprised of three integrated divisions: Point-of-Banking terminals (PBTs), Global Kiosk Corp. and Pacific Card Services. Pacific is a location services provider (LSP) for national and regional retail merchants. Pacific's continued success is driven by corporate sales, ISO's sales as well as mergers & acquisitions. Pacific's global strategy centers on deploying both single and multi-use debit banking services and enabling devices worldwide.
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of known and unknown risks and uncertainties that may cause the company's actual results or outcome to be materially different from those anticipated and discussed herein. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry.
For more information, call Pacific Financial Solutions at 877-649-0016 or visit their website at www.pfuo.com.