ATLANTA, Jan. 10, 2006 (PRIMEZONE) -- Green power offerings among utilities are growing for a number of reasons, from state mandates to greater customer demand. In fact, the percentage of North American utilities offering green power to residential customers has grown from 22% in 2002 to 62% in 2005, according to proprietary research revealed in Utilities and Green Power, one of Chartwell's latest reports.
Government-owned utilities (municipals, PUDs) are most likely to offer green power: 79% of them do, compared to 62% of IOUs operating in deregulated markets, 55% of cooperatives and 44% of IOUs that are still fully regulated. The report also reveals customer participation rates and average sales prices for both commercial/industrial and residential customer segments. Data is derived from an in-depth survey of 87 utilities regarding green power as either a premium product and/or part of the standard generation mix, green power sources, wind farm ownership and other issues.
The 115-page Utilities and Green Power report:
-- provides in-depth insights into the forces working in favor of
and against utility green power programs;
-- details issues (controversies, costs, technologies, etc.)
surrounding a variety of renewable power technologies, including
wind, solar, biomass, landfill gas, geothermal and low impact
hydro;
-- includes an entire chapter on utilities' successful
communications and marketing strategies around green power;
-- covers 10 successful utility programs with in-depth case studies
including interviews with top utility executives and marketing
and program development professionals.
Utilities and Green Power, which is available from Chartwell for $795, is part of The Chartwell Utility Marketing Research Series, which focuses on products, services and customer relations issues such as marketing, promotions and public communications.
The Research Series is a 12-month membership that includes a data summary and accompanying database based on Chartwell's extensive annual utility survey; regular in-depth reports and case studies covering specific products/services or marketing-related issues; one-on-one consultation with Chartwell research staff on topics covered; profiles of vendors poised to help utilities in this arena and more.
For information on membership in The Chartwell Utility Marketing Research Series or the individual report, Utilities and Green Power, contact Bill Grist at (800) 432-5879, (404) 237-9099 or bgrist@chartwellinc.com; or visit www.chartwellinc.com or Chartwell's Energy Library at www.energylibrary.com.
About Chartwell Inc.
Chartwell Inc. seeks to provide a better understanding of technologies, issues and management practices in the utility and retail energy services industry through best practices case studies and quantitative research.