CRESTLINE, Calif., Jan. 25, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) today announces the launch of our new website. This new site will provide investors with great insight on the Company and its products, allowing them to make more informed decisions about the Company.
According to Anthony Miller, CEO, "This new website provides the investor with comprehensive information on the Company, our industry and our market, with an enhanced overview of our products, their attributes and benefits to the consumer. We are excited about our fresh and unique design. Our goal is to continue to strengthen and expand on our what we have built thus far. It is imperative that management continues to do our best to ensure investors are informed about the Company and the direction we are heading.
"There are immense or tremendous opportunities ahead of us. Our goal is to capitalize on these opportunities, while developing new products that will expand our markets, while creating beneficial strategic alliances and maximizing product revenues. The new site can be seen by going to www.firemountainbeverage.com."
Fire Mountain Beverage Company (FRBV) develops, markets, sells, and distributes branded purified and flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life. FRBV has relationships that immediately provide the Company with distribution in thousands of retail locations including major food chains.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.