PRINCETON, N.J., Jan. 31, 2006 (PRIMEZONE) -- The Bull Market Report (http://www.bullmarket.com), a long-term growth and income-generating focused online investment newsletter, announced today that it has provided subscribers with updated outlooks on brewers and alcoholic beverage makers, including Anheuser-Busch (NYSE:BUD), Molson Coors (NYSE:TAP), Boston Beer Co. (NYSE:SAM), and Diageo (NYSE:DEO).
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In its report, The Bull Market Report wrote: "The Super Bowl more than any other event is used to debut big, bold new campaigns, as the TV spots have for many viewers become more entertaining than the game. Bud has paid up for a total of five minutes of Super Bowl television ad airtime, more than anyone else. The company, like many other advertisers, is going back to reliable comedy fare at this year's game to try to win attention from the TV watching crowd. However, we purposely drew a distinction between Bud's success with viewers and how that translates into sales. There's little concrete evidence to suggest that a popular Super Bowl ad is going to alter consumer preferences. For brewers especially, the battle over taste buds is a tough one right now. Drinkers have migrated to wine, premium spirits, microbrews, and mixed drinks."
In its coverage, The Bull Market Report looked at the following topics, among others:
-- Will the trend towards consumers preferring spirits and microbrews continue to benefit Boston Beer and Diageo?
-- What could trigger a shift back to people buying more beer from the likes of Bud and Molson Coors?
-- How do brewers and spirit makers stack up on a valuation basis?
-- What does Warren Buffett see in Bud that the market doesn't?
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Note: This release was published by Indie Research, LLC (CRD #131926). Indie Research, LLC and the Bull Market editorial staff are not registered investment advisors, broker/dealers, or research analysts/organizations.