Efficiency Technologies, Inc. Announces Product Name Change and Expansion of Capabilities


TULSA, Okla., Feb. 16, 2006 (PRIMEZONE) -- Efficiency Technologies, Inc., (EffTec), a wholly owned subsidiary of American Resource Management, Inc. (Pink Sheets:ARMM), announces a change in the name of EffHVAC(tm) product, an expansion of the product offerings and restructuring of its pricing model.

To improve product name recognition and retention, the products formerly know under the name EffHVAC have been renamed to EffTrack(tm).

"Simplification of the name helps prospects and customers recognize and remember our product offerings," stated Thomas Kurtz, Vice-President of Marketing.

To help customers realize the full savings potential of the EffTrack efficiency and diagnostic tools, a monitoring and support package has been added. EffTec will monitor the performance of customers' equipment, and notify their contracts if and when problems arise. The support package also includes email and telephone support, and a monthly performance status report delivered to the customer's designated contacts.

"We found that the right information doesn't always get to the right people in a timely manner. Customers are struggling with increased workloads, expanding responsibilities, and a shortage of qualified, experienced manpower, and it's difficult for them to regularly make time to review and monitor the performance of their chiller plant," stated Don Clark, President of EffTec.

About Efficiency Technologies, Inc.

Efficiency Technologies, Inc. ("EffTec") has developed web-based energy management services for centrifugal chillers, boilers and plate exchangers called EffTrack(tm) that allows property owners and facility managers the ability to monitor and improve the efficiency of equipment at multiple locations resulting in potential energy and maintenance cost savings in the tens of thousands of dollars per year for each facility. Chillers are the single largest energy consumers in most facilities and typically account for up to 35% or more of the electrical power usage. It is estimated that there are over 100,000 centrifugal chillers in the United States. Chiller inefficiencies cost the industry, government and institutional operators billions of dollars annually.

ARMM is an energy resource-based holding company in Tulsa, Oklahoma.

Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.


            

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