LOS ANGELES and TEL AVIV, Israel, Feb. 27, 2006 (PRIMEZONE) -- PrimeZone Media Network today announced a strategic alliance with Noy Tikshoret, an Israeli news company and public relations agency with more than 15 years of experience handling news distribution and public relations communications in Israel.
Under the agreement, Noy Tikshoret will be handling all of PrimeZone's releases distributed to Israel. News releases will be translated into Hebrew by professional news editors and will be distributed to the Israeli media, including newspapers, radio, television, business periodicals, and professional magazines such as technology trades and electronic media.
In addition, Noy Tikshoret will represent PrimeZone and introduce PrimeZone's services to Israeli companies who are interested in distributing company news outside of Israel.
"Israel is a central point in the Middle East region for major news subjects like politics, the economy, health, technology and religion. We gladly look forward to working with Noy Tikshoret to expand our media reach in Israel and to help Israeli companies circulate their news via our network," said Tom Madden, CEO of PrimeZone.
"We are excited to work with PrimeZone Media Network, a world leader in press release, newswire and distribution networks," said Haim Noy, CEO and General Manager of Noy Tikshoret. "We are sure the collaboration between the companies will lead to maximum exposure and spreading of news in printed press as well as in all electronic media channels in Israel," he added.
About PrimeZone Media Network
PrimeZone operates one of the world's leading full-text news release, photo, and multimedia distribution services. Utilizing the latest in communications technology, PrimeZone's multi-channel delivery network provides real-time, simultaneous access to key audiences around the globe, including daily newspapers, wire services, online services, databases, trade publications, institutional and individual investors, and consumers. PrimeZone offers a suite of investor relations services including EDGAR filings, IR websites, photos, webcasts, teleconferences, as well as targeting and measurement services to thousands of customers worldwide.
PrimeZone's international distribution delivers to more than 80 countries and in more than 20 languages throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its comprehensive distribution network allows targeted distribution to international newswires and news agencies, print and broadcast media, magazines and trade publications, financial information providers, and Web-based news services.
The PrimeZone logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=1204
About Noy Tikshoret
Noy Tikshoret is a communications company operating in the fields of journalism, public relations, advertising and media-counseling. The company represents economic, hi-tech, medical-related and other companies operating in Israel and worldwide. Noy Tikshoret's press division, IPA, distributes translated news among the various media both locally and overseas. IPA supplies industry news to all of the Israeli media channels: magazines, daily papers, professional magazines, electronic media, Internet etc., and in a variety of subjects, including economics, politics, business, high-tech, and more.
Noy Tikshoret is managed by an experienced team of professionals -- Haim Noy and Zohar Noy. Haim Noy is a leading journalist in Israel with 38 years of experience in the field of journalism; and had, for many years, managed complex operations in the field of journalism and PR with rich experience in local and international printed and electronic media, and is an expert in conducting and navigating advertising and PR campaigns in the various genres of the press. Zohar Noy, a veteran PR expert with 10 years' experience in the management and production of complex events, including the national and international philately exhibition in Israel, conferences, workers' organizations strikes (including the strike of the state health-services' (Sherutey Briut Klalit) employees and the strike in the transportation sector -- the struggle of the Haulers and Transporters Council); all with a profound knowledge in the various aspects and areas relating to relevant media issues.
Noy Tikshoret offers other services such as imaging, public relations and marketing consulting, crisis-solutions, project-promotion, press conferences, media-counsel, and public spokesmanship. The company represents many companies, production facilities and public personalities local and from abroad.