SAN FRANCISCO, April 20, 2006 (PRIMEZONE) -- ClickTracks Analytics Inc. (www.clicktracks.com), maker of the award-winning line of web analytics software, today announced it has received a "Very Good" award from InfoWorld Media Group for its 6.1 web analytics suite. InfoWorld Media Group is responsible for delivering award-winning technology and product news, research and analysis to the IT community for over 25 years.
A rating of "Very Good" recognizes companies whose products are reviewed and receive a score of 8.0 or higher based on a list of criteria most relevant to enterprise buying decisions. Receiving a "Very Good" rating assures IT professionals of a product's quality and market readiness before they make a purchase.
"Our methodology for testing products is simple," says Doug Dineley, InfoWorld Media Group's Executive Editor for the Test Center. "We utilize real, working technologists and analysts with years of 'in the trenches' IT experience to construct tests in an environment that mirrors the real enterprises of our readers. This ratings' program gives IT buyers a quick sense of the top enterprise-ready products on the market today," says Dineley.
"We've always believed in a three-step process of web analytics: Measure, segment, improve. Now our larger customers can benefit from this philosophy the same way our small- and medium-business customers have," said John Marshall, ClickTracks' founder and CEO. "ClickTracks JDC is free from the inherent constraints of log file analysis, while still providing enterprise customers with the ultimate in data privacy and scalability."
InfoWorld's testing environment spans over 6,000 miles in seven locations, allowing test center analysts to realistically simulate environments of the IT professional. With multiple locations and true IT professionals conducting the tests, InfoWorld is able to accurately review products and services that require either highly distributed or networked environments or a single, specialized testing facility. Using a unique rating system, the InfoWorld Test Center evaluates product based on the criteria most important to the specific technology category.
ClickTracks 6.1
ClickTracks 6.1 unveils new click fraud reporting technology; a new Robot View report that allows marketers to see their site as search engine spiders see it; and, integrated keyword ranking that shows the actual search engine ranking of traffic-producing keywords.
The Version 6.1 release covers the entire family of ClickTracks web analytics software products: ClickTracks Analyzer ($495), the company's entry-level web metrics offering; ClickTracks Optimizer ($1195), mid-range web analytics with robot reporting and e-mail campaign tracking; ClickTracks Professional (starting at $3495), robust web site traffic analysis that includes ROI tracking capabilities; and ClickTracks JDC (starting at $13,995) enterprise-level page tagged metrics from your own secure server.
Click Fraud reporting is only available in ClickTracks Professional and ClickTracks JDC; Robot View reporting and search keyword ranking are available in ClickTracks Optimizer, Professional and JDC. Upgrades to version 6.1 are free to Hosted customers and software customers with an existing maintenance and support contract; contact sales@clicktracks.com to purchase upgrades or a support contract.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.
About IDG
InfoWorld is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.com (www.idg.com), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
ClickTracks
Michael Stebbins
831-621-6395
mstebbins@clicktracks.com