LOS ANGELES, May 1, 2006 (PRIMEZONE) -- Ralphs and LA INC. The Los Angeles Visitor and Convention Bureau are hosting a press event to introduce the "see my LA" All Access Pass. For one low price, the "see my LA" All Access Pass, a card with smart chip technology, offers admission to the top 25 Los Angeles attractions and is valid on any three days. It will be available for a limited time in Ralphs Grocery Stores beginning May 3, 2006.
The "see my LA" All Access Pass includes admission to: Universal Studios Hollywood, The California Science Center's Marvel (r) Super Heroes(tm) Science Exhibition, The Los Angeles Zoo and Botanical Gardens, the Autry National Center, the Petersen Automotive Museum and more. Consumers will save over $200 as they tour the best of Los Angeles' attractions.
To launch the "see my LA" All Access Pass, shoppers can meet Spider-Man and The Incredible Hulk from The California Science Center's Marvel (r) Super Heroes(tm) Science Exhibition as they pass out free gifts and bag groceries for shoppers at a Hollywood Ralphs.
Ralphs and LA INC. will also announce their search for a real Southern California superhero -- a person who makes a positive impact in his or her community. Our winning superhero will be awarded with a weekend in Los Angeles including hotel stays, meals, transportation and "see my LA" All Access Passes.
WHO: Spider-Man, the Incredible Hulk, LA INC., excited Ralphs
shoppers, and media.
WHAT: "see my LA" All Access Pass Launch Event
WHEN: Wednesday, May 3, 2006, 10:00 AM to noon
WHERE: Ralphs Supermarket at 5429 Hollywood Boulevard,
Hollywood, 90027.