InterAge, ITRJ, Steps Up Marketing for World's Leading Online Gaming Company


CESAREA, Israel, May 11, 2006 (PRIMEZONE) -- InterAge Ltd. (Pink Sheets:ITRJ), a leading provider of integrated web marketing solutions, announced today that it will continue its successful implementation of web-based marketing activity for Party Gaming Plc (LSE:PRTY) based in Gibraltar and the United Kingdom.

Since using InterAge's web marketing services, Party Gaming Plc has recorded a noted increase in traffic and users along with a 54% increase in revenues over this past quarter.

Kobi Freund, CEO of InterAge, "We are excited about the excellent results we have generated for them in this short time. We look forward to continuing these efforts and employing more of our unique tools."

InterAge's unique web-based marketing tools offer an extra competitive advantage in this high growth market that attracts significant competition. Tools implemented by InterAge collect user data for further targeted marketing efforts, "qualitative traffic" locators, and a unique traffic measurement tool. InterAge will continue to add new tools to its arsenal dedicated to the online gaming industry, which is now its main focus.

About Party Gaming Plc

Party Gaming Plc, the world's leading online gaming company, owns and operates PartyPoker.com, the world's largest online poker room. The group is also the world's largest online casino and operates PartyCasino.com, StarluckCasino.com and also online bingo through PartyBingo.com. Starluck Casino, their branded casino name, has been online longer than virtually any other online casino. Party Gaming is listed on the London Stock Exchange under the ticker: PRTY.L

About InterAge

InterAge Ltd., established in 1994, specializes in providing a comprehensive business and marketing approach to web marketing. The company operates under the trade name of ID-Knowledge and offers unique marketing design, development, and advanced web marketing technology to give clients an integrated web marketing solution. These solutions include, formulating marketing concept and strategy, market research, managing email marketing, search engine optimization, and web design.

For more information, please contact kobi@id-knowledge.com or visit us on the Web at http://www.id-knowledge.com

Forward-Looking Statements

Certain statements in this news release may contain "forward-looking" information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.



            

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