XMPie First to Introduce Web-to-Print Storefronts With Plug-In Architecture

uStore 2.0 Provides Robust Built-in Functionality


PHILADELPHIA, May 16, 2006 (PRIMEZONE) -- AIIM/ON DEMAND 2006 -- XMPie(r), www.xmpie.com, the award-winning provider of dynamic publishing software today announced a new version of its Web-to-Print solution, uStore(tm). Based on breakthrough plug-in architecture, uStore 2.0 enables users to extend its core features and capabilities by developing plug-in modules. The plug-ins can leverage third party tools and software for enhanced functionality. Plug-ins are developed using the Microsoft(r) .NET Framework, and each one can include custom business logic and a Graphical User Interface (GUI).

uStore 2.0 is being showcased in XMPie's Booth No. 3257 at AIIM / On Demand.

uStore 2.0's open architecture allows store owners to create optimized storefronts that best suit their business needs. uStore 2.0 owners can create plug-ins for several core functions:

 -- Product Specification and Pricing Systems - Develop custom pricing
    models and connect to external systems, such as MIS software or
    homegrown accounting systems to retrieve product, printing
    specification and pricing information that can be seamlessly
    included in the storefront workflow. Multiple plug-ins can be
    developed and added to a uStore implementation. Administrators can
    select the appropriate plug-in on a product-by-product basis.
    uStore 2.0 ships with a complete pricing module developed by XMPie.
 -- Shipping Systems - Create modules that integrate with shipping
    systems to provide shipping rates, weight calculations, tracking
    information and shipping labels. uStore 2.0 comes complete with a
    ready-made plug-in to FedEx(r), developed by XMPie.
 -- Messaging Systems - Set up customized, automated notifications to
    the customer, operators and administrators at pre-determined events
    in the workflow, and even designate which contacts should receive
    those notices. These messages can, for example, alert customers of
    their progress, or notify managers for approval of design and
    purchase. uStore 2.0 ships with a sophisticated email notification
    plug-in developed by XMPie.
 -- List Provider Systems - Develop software which connects to third
    party providers so that store customers can purchase recipient
    databases, right when ordering documents, helping to streamline the
    creation and production of VDP campaigns. uStore 2.0 ships with a
    ready-made plug-in developed by XMPie which provides native
    integration with USADATA, a leading provider of privacy-compliant
    consumer, business and specialty mailing lists and sales leads.

"Many customers like the ease-of-use and rapid deployment of online storefront products, but also find their pre-determined functionality somewhat limiting in meeting specific e-commerce and workflow needs, some of which can never be fully anticipated in advance," said Eyal S. Goldwerger, CEO of XMPie. "With uStore 2.0, we have solved this major challenge by providing the first plug-in based architecture for Web-to-Print. Customers can fully rely on uStore's rich out-of-the-box functionality for complete developer-free setup of online storefronts and use uStore's extended capabilities to allow professional service providers or their internal teams to tailor their storefront to satisfy more specific needs."

uStore 2.0 begins shipping in July 2006. Orders may be placed at AIIM / On Demand.

About XMPie

XMPie Inc. is the leading provider of software for dynamic publishing. Its variable data publishing (VDP) solutions PersonalEffect(tm) and uDirect(tm) help businesses efficiently design and produce highly personalized marketing materials that are proven to significantly increase consumer response rates. Its award-winning PersonalEffect software produces on-demand, highly targeted 1:1 marketing communications in print, e-mail and Web. XMPie bridges design, data and printing functions to enable a collaborative production workflow and streamlines document ordering and customization with flexible Web-to-Print applications. XMPie is headquartered in New York with operations in the US, Europe and Israel. For more information on XMPie, visit www.xmpie.com.



            

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