BELLEVUE, Wash., May 31, 2006 (PRIMEZONE) -- Intelligent Results, a pioneer in customer analytics software, announced today applications based on Predigy(tm), their integrated analytics and decision management platform. The new applications are designed to enable a broad range of businesses to apply sophisticated analytics to key customer-facing business issues, including product offer acceptance, retention and affinity.
Intelligent Results includes five of the top 10 banks in the U.S. among its prestigious customers, and has demonstrated a track record of success in enabling those companies to create more profitable relationships with their customers. In April, Intelligent Results introduced the Predigy platform, the first integrated platform for customer analytics. The platform is designed to be embedded into operational systems, enabling analytically-driven decisions to be easily turned into actions that engage customers. The new Predigy Applications are built from one or more modules of the integrated platform and enable banks and other consumer product and services companies to apply analytics, previously used primarily for credit scores, to a new set of key issues that promise a very high return on investment.
"Our goal is to spread analytics throughout consumer-focused businesses so that they can use the power of analytics to make better decisions, take smarter actions, and engage customers in a more meaningful way," said Kelly Pennock, CEO of Intelligent Results, who has developed analytics applications for institutions as diverse as the National Security Agency and Amazon.com. "The Predigy Applications bring the power of analytics to companies who have never used this science to solve the critical issues of what products to sell to which customers, how to retain customers, and how to build an affinity with customers who often claim that their services provider doesn't understand them."
The company currently offers three Predigy Applications: Affinity Manager, Offer Manager and Retention Manager.
Affinity Manager helps companies determine who their highest value customers are and to fully understand their needs. Few companies can easily perform this type of segmentation and demonstrate a deep understanding of their top-tier customers. Indeed, many bank customers, regardless of their value to their bank, feel there is a lack of understanding of their financial position and needs. This application enables companies, to move past a passive connection with high value customers, to a more informed engagement with them.
Offer Manager helps companies make the right offer of a product or service to the right customers. Many financial services companies measure their success with new offers by how many of those were accepted. The problem with that approach is that sometimes the wrong offer is accepted. Intelligent Results believes that the best measure of offer success is whether the offer improves the profitability of an individual customer. Offer Manager enables companies to apply sophisticated modeling of customers to more carefully match each customer with an offer for a new product.
Finally, Retention Manager enables companies to identify why a customer might choose to find another provider. By figuring out those triggers -- whether it's a pattern of overcharges on a checking account or misunderstanding a significant customer event -- companies can move to fix a situation before the customer decides that it is time to find another services provider.
About Intelligent Results
Intelligent Results(r) enables companies in the financial services industry to run their businesses more dynamically with a new standard in customer analytics and decision management. The Intelligent Results Predigy(tm) software platform allows companies to better understand and predict customer behavior and then quickly plan and operationalize targeted strategies. This empowers companies to improve the customer experience, allocate resources more effectively and produce profitable results.
Intelligent Results' approach, platform and applications result from 20 years of work that began in the national labs. Intelligent Results was founded by leading thinkers in predictive analytics with real-world experience at forward-thinking companies such as Amazon.com. As the company has grown, it has added executives and staff with extensive financial services experience. Since the launch of the beta version of Predigy, over two dozen new customers and partners have chosen to work with Intelligent Results. www.intelligentresults.com.
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