SAN MATEO, Calif., June 14, 2006 (PRIMEZONE) -- Acxiom Digital today announced the launch of its first topic-specific website, www.HealthCareers.net.
HealthCareers.net is designed to appeal to secondary-school graduates contemplating entering the health care profession, current health care professionals wishing to improve their skills, and professionals considering switching to the health care field. The site, www.HealthCareers.net, initially offers resources and a list of education programs and schools in the health care fields of medical billing and coding specialist, medical assistant, diagnostic medical sonography, massage therapy, dental assisting, and pharmacy technician. Acxiom Digital is planning to expand the website to include additional health care fields.
"A health care careers resource website seemed the perfect topic for launching our first customer acquisition service," said Kevin H. Johnson, president of Acxiom Digital. "Of the 20 occupations projected to grow the fastest by 2014 by the U.S. Department of Labor, eight of these occupations are in the health care industry. In fact, some of them will grow by over 50 percent, including the medical assistant profession which will grow by 52 percent."
"Being able to easily access information and educational and training resources on health care careers will help meet the demand for health care workers," continued Johnson. "According to the U.S. Department of Labor, health care workers with all levels of education, training and experience will be in very high demand, but those with specialized training will experience an even greater employment opportunity."
About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(tm) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.
The HealthCareers.net logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2659