IRVINE, Calif., June 27, 2006 (PRIMEZONE) -- "Companies, when they are able, search for the perfect celebrity endorser, the ideal marriage of a personality that can attract new advertising impressions to a brand while simultaneously conveying their personal traits to the product line," said SmallCap Sentinel analyst D.R. Clark. "It can be a highly effective way to introduce a brand's virtues to a new audience or to simply affirm the product's qualities in the endorser's sphere of influence."
"A perfect example of this is the signing of basketball superstar Steve Nash to the Clearly Canadian (OTCBB:CCBEF) team," Clark added. "The adjectives for both Nash and Clearly are virtually the same... high energy, dynamic, popular, time-proven, and successful. This endorsement agreement, borne of mutual Canadian provenance, also seems to be a step beyond the average endorsement deal, with Nash agreeing to serve on Clearly's advisory board."
The informational report, "Putting the Fizz Back in the Beverage Market," has been made available at www.SmallCapSentinel.com and will address preeminent and emerging beverage companies such as Coca-Cola (NYSE:KO), PepsiCo (NYSE:PEP), Clearly Canadian, and Hansen Natural Corp's (Nasdaq:HANS).
Since 1988, Clearly Canadian has manufactured and marketed premium alternative beverages and products, including Clearly Canadian(r) sparkling flavored water and Clearly Canadian O+2(r) oxygen enhanced water beverage, which are distributed in the United States, Canada, and numerous other countries.
The Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Clearly Canadian sparkling flavored water features half the carbohydrates and only 45 calories per 8 oz. serving.
A report featuring Clearly Canadian has been made available at:
http://stockupticks.com/profiles/4-18-06.html
Individuals may register to receive free future reports at:
http://stockupticks.com/register.html
Statements made herein contain forward-looking statements and are subject to significant risks and uncertainties that will affect the results. SmallCap Sentinel and StockUpTicks.com are properties of Market Pathways Financial Relations Inc. (MP). MP provides no assurance as to the subject company's plans or ability to effect any proposed actions and cannot project its capabilities, intent, resources, or experience.
All information contained herein is based upon sources believed to be reliable but no representation is made as to its accuracy or completeness. This report is neither a solicitation to buy nor an offer to sell securities but is rather a paid advertisement provided for information purposes only and should not be used as the basis for any investment decision. MP is not an investment advisor and this report isn't investment advice. MP has been paid $24,000 by Level 3 Research for preparation and distribution of this report and other advertising services over a ninety-day period. Additionally, MP and/or its affiliates, associates and employees from time to time may have either a long or short position in any securities mentioned. This constitutes a conflict of interest as to MP's ability to remain objective in its communication regarding subject companies.