Celebrate Bomb Pop Day and 4th of July with a Frosty Treat


LE MARS, Iowa, June 27, 2006 (PRIMEZONE) -- National Bomb Pop(r) Day, the holiday dedicated to one of America's favorite treats, is almost here. On June 29th, celebrate the occasion with a Blue Bunny Bomb Pop that will make your taste buds explode:

Original Bomb Pop(r): The patriotic red, white and blue colors of Original Bomb Pops have made them a favorite at 4th of July celebrations for years.

Lemonade Bomb Pop(r): A fusion of pink lemonade, tantalizing raspberry lemonade and original lemonade.

Sour Power Bomb Pop(r): Watermelon, orange and green apple on a stick for a tongue-twisting fun.

Sugar Free Bomb Pop(r): Flavors of cherry, lime and blue raspberry fill the famous fins that make this treat an all-American favorite. Now sugar-free.

Mini Bomb Pop(r): Made with real juice, this treat combines the tastes of cherry, blue raspberry and orange.

Mini Bomb Pop(r) Dream: A dreamy frozen desert for smaller appetites, this Bomb Pop is made with creamy vanilla reduced-fat ice cream surrounded with orange, cherry or blue raspberry sherbet.

Mini Bomb Pop(r) Ice Cream: A reduced-fat vanilla ice cream bar dipped in a chocolate-flavored coating for the vanilla and chocolate taste everyone loves.

Mini Bomb Pop(r): The classic Bomb Pop everyone loves in a mini size.

"We know that Americans consume tens of millions of Bomb Pops a year and we are constantly working on providing them with more variety," said Jason Glover, Blue Bunny's Indulgent Brand Manager.

The original six-finned Bomb Pop was invented in 1955 on Independence Avenue in Kansas City, Missouri by James S. Merritt and D.S. "Doc" Abernethy. The famous frozen ice is celebrated annually on the final Thursday in June.

For more fun facts about ice cream and to find what Bomb Pops are available on the Ice Cream Truck in your neighborhood, visit www.bombpop.com.

The Scoop on Blue Bunny(r)

Since 1913, the colossally creative artisans at Wells' Dairy, Inc., the largest family-owned and managed dairy processor in the United States, have been hard at work adding the sweet joy and goodness that makes Blue Bunny(r) ice cream and novelties a family favorite. Blue Bunny is made in Le Mars, Iowa: The Ice Cream Capital of the World. More ice cream is made in Le Mars than any other place on the planet.

The Blue Bunny logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2553

Note to editors: For an electronic image, please contact Viva Bolova at vbolova@beap.com or at 816-512-9551.



            

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