CLEARWATER, Fla., July 18, 2006 (PRIMEZONE) -- Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL), which produces Adrenaline Nation TV, the leading channel for cutting edge independent music TV, innovative independent and short films and adrenaline sports for the highly coveted 18-49 demographic, today announced that it has launched a mobile marketing program to promote its content to its growing fan base via mobile messaging, one of the hottest new trends in marketing today. This will enable ANTV to stay in close touch with its fans via the third screen -- the cell phone -- using ring tones, voice tones and wallpaper using SMS messaging services.
ANTV is one of the first digital TV channels to secure the digital rights from its artists and properties for distribution via mobile phones, Wi-Fi cable TV, Internet, satellite TV and other emerging technologies. Fans can sign up for "Club Adrenaline Nation" to receive exclusive inside information, providing the inside track on everything ANTV. Mobile users can access original ANTV content, including ringtones, TV show character and host voicetones, wallpaper, screensavers, trailers, commercials and other unique digital content via the ANTV mobile web store. MangoMOBILE, a leading mobile marketing company, will provide the technologically advanced platforms to support ANTV's mobile marketing program.
"We are very excited to reach out to our loyal fans via their most preferred and ubiquitous touch points -- their cell phones," said Keith Dressel, CEO of Adrenaline Nation Entertainment, Inc. "Every time we debut a new program, episode, short film, independent band or adrenaline sports star or have other insider information to share, we will instantly alert our fan base. Many of our independent bands have already established large fan bases and we will make sure that they are all kept in the loop."
ANTV premieres the hottest new independent bands in the world, the coolest and most innovative independent and short films, and the top up-and-coming stars of such Adrenaline Sports as skate boarding, surfing and bull riding -- the fastest growing sport in America. Adrenaline Nation TV's (ANTV) programs include "Bubbling Under" which features the best music from the hottest artists bubbling under the charts: "Paovae X," "Pressure Block," and "Thunder Juice," which showcase the hottest new independent bands, music videos and artists; "Sheriff Hege's What's in the Garage" for classic car fans; and shows that inform and advise performers on contractual and other practical music industry issues.
About Adrenaline Nation Entertainment, Inc.
Headquartered in Clearwater, Florida, Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL) provides broadband TV programming connecting viewers and advertisers to the tremendous purchasing power of the coveted 18-49 year audience. Adrenaline Nation Entertainment's programming features the hottest, cutting-edge independent music in the world, independent films, adrenaline sports, motor sports, and extreme action and adventure programming in a format to be distributed to homes via broadband internet, IPTV, digital cable, WiFi, high definition and mobile TV. Adrenaline Nation TV can be viewed on the company's highlight reel at http://www.brandedentertainment.tv/antv
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe," "expect," "intend," "anticipate," "estimate," "project" or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the company operates, projections of future performance, potential future performance, perceived opportunities in the market and statements regarding the company's mission and vision. The company's actual results, performance and achievements may differ materially from the results, performance and achievements expressed or implied in such forward-looking statements.
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