SANTA CRUZ, Calif., Aug. 15, 2006 (PRIMEZONE) -- Web analytics leader ClickTracks, www.clicktracks.com, announced the latest of a continuing series of free online classes that teach online marketing and web analytics techniques. On August 21 and 22, 2006, author and Internet marketing consultant, Dr. Ralph Wilson will present "Top Ten E-mail Marketing Tips."
A class list and registration information are posted at www.clicktracks.com/seminars.
In this live interactive class, Dr. Wilson will reveal to site owners and marketers his top ten e-mail marketing tips. Dr. Wilson will also show that mastering e-mail marketing is possible even in this age of spam and provide insight on how to make sure that you comply with the new CAN-SPAM Act.
Free Learning Edition: ClickTracks Appetizer
To complement ClickTracks' series of online marketing and web analytics classes, the company offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features-such as its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is a free license, not a trial, and is available for download at www.clicktracks.com/products/appetizer.
Beginning on August 17, 2006, users of ClickTracks Appetizer will be treated to seven days of free access to ClickTracks' Advanced Visitor Labeling, the real power of ClickTracks which allows on-the-fly visitor segmentation. By labeling groups of visitors who share common criteria, the software is able to show you the behavior of one group of visitors compared to the behavior of another group and also compared to the behavior of visitors as a whole.
All You Can Eat on "Web Analytics Day"
Also, on August 22, 2006, ClickTracks will activate all of the advanced features in Appetizer. For 24 hours, Appetizer users will have full use of ClickTracks' industry leading Funnel report, Robot report, Campaign report, search and keyword performance, and What's Changed report -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, and Pro).
"A successful e-mail marketing campaign is more than just conversion, it's also about keeping your business in good graces by following the rules that will get your message through the spam filters and keep you from getting blacklisted," said John Marshall, ClickTracks founder and CEO. "Dr. Ralph Wilson has built his reputation by teaching businesses the principles of a well-rounded e-mail marketing campaign that keeps every aspect of the business in mind."
The ClickTracks web marketing classes are free and guaranteed to be free of annoying sales pitches. Anyone may sign up for the online classes at www.clicktracks.com/seminars
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
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