VALENCIA, Calif., Aug. 17, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces its first production run generated by its new sales and distribution team, encompassing 12,000 cases of water products. The Company is looking very hard at its ability to place products into the recently added distribution system, and is extremely optimistic but making conservative estimations on the potential of sales that can be achieved in the system.
According to Sandra Thomas, VP, Product Development, "we are receiving orders that far outweigh what we had anticipated. I guess the market is hungrier than we thought with regard to our products. We have already sold a truckload of Energy Drinks that we still have under development. This is an exciting time for us and is only the beginning of our sales push. The magnitude of opportunities this company has received this week has us thinking in a new way, causing us to add new staff for accounting, as well as looking at production and the cost savings that can be achieved by purchasing and or leasing additional equipment.
"We will be making significant changes in the near future with regard to our production partnership and our overall business strategies. Our goal is to make cost-effective decisions that will drive sales and profits."
Fire Mountain Beverage Company develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are oriented to the health-conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.