GOLDEN, Colo., Aug. 18, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) announced today that it has signed a national advertising agreement with Magic Media Networks, Inc. (OTCBB:MGCN). The affiliate agreement allows for both companies to provide national advertising on the participating networks including HumWare Media Corp's Boondoggle Sports Network and Magic Media's consortium of affiliated digital signage networks composed of GETV network, Wild Blue Yonder on Frontier and six other affiliated networks on the National Hotel Television Network, a subsidiary of Magic Media.
Destination Television intends to provide national advertising and a broad range of entertainment for distribution on Boondoggle Sports Network. HumWare can provide national advertisements on Magic Media's networks and affiliates that serve premium locations such as Marriott, Sheraton, Loews, and Hilton hotels; Gold's Gyms; World's Gyms; Bellagio, Pimlico; Venetian Resort and Casino; Frontier Airlines and dozens of other leisure destinations.
Magic Media Networks, Inc. and its wholly owned subsidiary, Destination Television's, core business is the implementation of private television networks and digital signage in high traffic leisure destinations. Destination Television's content providers and advertisers have consisted of major corporations such as 20th Century Fox, Universal, Paramount, Bacardi, Beck's Beer, Virgin, Arista, Warner Bros., and Atlantic. Destination Television's network broadcasts Bar TV(tm), Gym TV(tm), and Hotel TV(tm), which currently air Hollywood blockbuster movie trailers and new music videos buffered by quality digital advertising creating their unique brand of "advertainment."
"We are excited about this advertising agreement with Magic Media Networks because recent surveys have shown that people watching an advertisement on a digital screen had an 88% better brand recall of the advertisement and were 111% more likely to buy the product or service as compared to a static advertisement. That is wonderful news for our advertisers and the future of HumWare Media," stated John Huemoeller, CEO of HumWare Media Corporation.
"We welcome HumWare Media and the Boondoggle Sports Network as the newest affiliates of Destination Television," stated Gordon Scott Venters, President and CEO of Magic Media Networks and Destination Television, Inc.
About HumWare Media Corporation:
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company primarily operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). BSN is a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The Boondoggle Sports Network ad rate model has been created by analyzing rates from similar products such as television, bar and restaurant bathroom and movie theatre advertising. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.