MOUNTAIN VIEW, Calif., Aug. 22, 2006 (PRIMEZONE) -- Callbright, the leader in total communication tracking, today announced a strategic new partnership with WorldNow/WNCars(tm). In pursuit of the latest technology and maximized benefits, WorldNow, a premier provider of Internet technology, and revenue solutions for local media companies, has chosen Callbright as its new phone tracking service provider.
The WorldNow announcement adds another significant player to the growing list of Callbright partners in the automotive industry, which includes, Sonic Automotive, Kelley Blue Book, Ford Direct, Autobytel, eBay Motors, and GM, among others. By teaming up with Callbright, WorldNow will be able to offer the dealerships they serve several new and advanced capabilities for managing and tracking telephone traffic.
With clients such as Time Warner Cable (BeepBeep.com), WorldNow Cars' Senior Vice President and General Manager, Doug Campbell indicated, "WorldNow Cars and our media partners are excited about working with Callbright. We look to Callbright to help efficiently monitor and track the phone leads we provide from our local marketplace. With Callbright, our clients can take advantage of cutting-edge technology and improve their ability to help their dealers convert leads to revenue."
According to Dave Carter, President of Callbright, "WorldNow's upgrade represents a major step towards acquiring the latest technology available in total communication tracking. This year Callbright released our latest software, Version 4.0, which introduced the Call Console, a Callbright exclusive." Other new features available include My Callbright, a personalized page that gives users a quick overview of the most used charts and reports in one screen utilizing a new Reports Dashboard.
Thanks to this recent partnership with Callbright, WNCars(tm) will further solidify its position as a leading provider of automotive classified solutions to its local media clients.
About Callbright
Callbright, based in Mountain View, California, provides real-time total telephone communication tracking via web-based tools, which capitalize on cutting-edge technologies. Callbright's web services provide real-time lead integration and allows for the embedding of Callbright applications and services in CRM applications and other lead management software. With tools which enable businesses to track advertising effectiveness through telephone responses, record and monitor both inbound and outbound calls, and send broadcast messages, Callbright assists in fully capitalizing on marketing investments while also enhancing customer relationships. Additionally, training features provided through the Callbright system help improve the performance of personnel and, ultimately, increase profitability.
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About WorldNow
WorldNow (www.worldnow.com) provides a comprehensive suite of online products, consulting services and revenue programs, which enable local media companies to build new businesses on the Internet. Specifically, the company provides five customizable business solutions to more than 270 local media sites, including a proprietary broadband video system and website publishing package; a local ad sales consultancy service; an online auto classified program, WNCars(tm) and Local Media Network (LMN) (www.localmedianetwork.com). WorldNow counts many leading media brands as its customers, including: Belo, Cox, Dispatch, Gray, Landmark, Lin, Media General, Meredith, The New York Times, Raycom, Scripps, Time Warner Cable, Tribune and Young.