VALENCIA, Calif., Aug. 30, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces today that it has received an order to produce an enhanced beverage in four-flavors, slated to be sold into the Los Angeles and surrounding school districts. The products have been sold into the schools for years and Fire Mountain has been asked to facilitate the production of the next-generation of enhanced beverages. The initial order constitutes only 4 truckloads of product, or 7,500 cases with the price point of $15.00 per case; the sales represent over $100,000 on the first order. The projections are to repeat this initial order weekly, over the span of the school year, as new districts are added. In addition, the distributor plans to market this product in major retailers and warehouse stores under the brand name of Hit By A Brick(tm).
According to Sandra Thomas, VP, Product Development, "This order represents the best of our abilities. We were able to take a stagnant product, and revamp its look and are anticipating the large return on our investment. The distributor has given us his initial order and has projected large volumes over the entire school year. The product will be produced in a new cutting edge bottle made of little bricks. We have the bottle and it's awesome!"
Fire Mountain Beverage Company develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are oriented to the health-conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.