HumWare Media Corp. Kicks Off the NFL Football Season With Over 100 Establishments Running Boondoggle Sports Network's Fantasy Football Nationwide

Boondoggle's Fantasy Football DayGame Now in 39 Major Metropolitan Areas in 23 States


GOLDEN, Colo., Sept. 8, 2006 (PRIMEZONE) -- HumWare Media Corporation, (Pink Sheets:HMWM) today announced that over 100 restaurants, sports bars, casinos, taverns and retail stores in 39 major metropolitan areas in 23 states will be running Boondoggle Sports Network's (BSN) Fantasy DayGame.

HumWare gives both local and national advertisers a captive audience of sports fans nationwide. There are over 18 million fantasy players and fantasy football is one of the fastest growing activities amongst both men and women ages 18 to 49. Boondoggle Sports Network's Fantasy DayGame is the first Fantasy Game to be offered to the over 925,000 restaurants and bars in the U.S.

Fantasy DayGame is invigorating, empowering and an experience like no other. Boondoggle leverages the popularity of Fantasy Sports and offers patrons the opportunity to compete for prizes in fantasy contests as an owner of an all-star fantasy sports team. Fantasy DayGame is also the fastest fantasy game anywhere -- it is a short-term fantasy game where professional players are selected, the games are played, and winners are declared all in a 3-hour period. There is no long-term commitment from week to week. Anyone can win on any day. And, fantasy players have the most fun playing and watching when they are with their friends and other fantasy players right in the restaurant.

John Huemoeller, CEO of HumWare commented, "We are delighted to have added so many locations to the Network, which is terrific news for our advertisers and the future of HumWare Media."

About HumWare Media Corp.

HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels) through a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers. The Company also operates consumer and business-to-business fantasy sports contests and the Company sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.

To advertise on Boondoggle or to have Boondoggle installed in your establishment please call 303-273-9446.

Safe Harbor Statement

All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.



            

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