GOLDEN, Colo., Sept. 28, 2006 (PRIMEZONE) -- HumWare Media Corporation, (Pink Sheets:HMWM) today announced that it has licensed the Western Canadian Provinces of Alberta, British Columbia Manitoba and Saskatchewan for Boondoggle Sports Network (BSN).
Boondoggle is the hospitality industry's newest entertainment channel providing FREE entertaining sports trivia and interactive fantasy sports. The patent pending BSN is delivered via the Internet and displayed on television monitors inside bars and restaurants to entertain patrons, increase traffic, and promote higher revenues. Establishments are also given a large inventory of ad space to promote in-house specials, food and beverage sales or upcoming events.
For advertisers, BSN provides the ability to target market the difficult to reach on the go consumer. BSN offers a more interactive and captive experience since the consumers are viewing the content for longer periods of time and playing games. And, unlike traditional advertising mediums that can be costly and may never reach the target, BSN provides the opportunity to affordably advertise within the confines of neighborhood establishments where potential customers enjoy their leisure time. By putting advertisers in an attractive rotation of trivia and fantasy sports contests, BSN enhances a businesses image and yields the results traditional advertising can never achieve. No other advertising medium gives an advertiser the opportunity to target his prospects with the number of imprints as BSN.
"We are extremely excited to be expanding Boondoggle's reach into Canada." stated John Huemoeller, CEO of HumWare. "There are hundreds of sports bars within these provinces that we believe we can deploy the network into that will open up numerous new advertising opportunities."
To advertise on Boondoggle or to have Boondoggle installed in your establishment please call 888-486-9273.
About HumWare Media Corporation:
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also operates unique fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.
Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.