VINELAND, N.J., Sept. 28, 2006 (PRIMEZONE) -- AuGRID (Pink Sheets:AUGC) is pleased to announce the appointment of JHM and Partners, a New York-based advertising and marketing firm, to handle the print, broadcast and on-line promotional campaign for its new, high-end, high performance Optipure HDTV line of plasma products.
JHM and Partners is led by CEO Joe Mintzer, whose prior agency associations have included Grey Advertising and the known creative boutique agency; Daniel & Charles, serving a roster of clients including but not limited to; Seagrams, Bristol Myers, Ethan Allen, FedEx Corp., RCA, Scientific American Magazine and the Amalgamated Bank of New York's highly successful broadcast campaign, featuring "Stiller and Meara." Mr. Mintzer's agency will "niche market" Optipure as the flat panel TV that offers "Brand Name Performance...Brand Name Quality...Less than Brand Name Price."
In making this announcement, MJ Shaheed, President and CEO of AuGRID added, "We are proud and delighted to have JHM and Partners on board and fully expect their efforts to make an important contribution to the success of our new Optipure HDTV products."
As the newest member of the AuGRID team, Mr. Mintzer's input will be vital to the development of the new Optipure website and will be working closely with AuGRID's Electronics Consultant, Yuji Hoshina, to position the Optipure brand in the marketplace. As mentioned previously, during Hoshina's tenure as the U.S./Japan Eastech President, Eastech grew to over 200 million in sales and maintained a list of retailers including: Best Buy, Wal-Mart and Radio Shack.
Mintzer expressed his appreciation for the assignment, adding that "while we anticipate successful penetration of traditional retail outlets, we intend for Optipure to become a real challenger to the major big name TV manufacturers by marketing on-line direct to consumers and positioning it as the flat panel plasma HDTV that offers, "Brand Name Performance...Brand Name Quality...Less than Brand Name Price."
Mintzer concluded by emphasizing, "The website is being designed to create a unique e-commerce brand identity for Optipure, and lay the groundwork for the development of a significant share of the sky-rocketing plasma TV market."
Forward-Looking Statement:
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding AuGRID Corporation in this release that are not historical in nature, particularly those that utilize terminology such as "may," "should," "likely," "expects," "anticipates," "estimates," "believes" or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which AuGRID Corporation has derived from the information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. Important factors known to AuGRID Corporation that could cause forward-looking statements to turn out to be incorrect are identified and discussed from time to time in AuGRID Corporation's filings with the Securities and Exchange Commission. The forward-looking statements contained in this release speak only as of the date hereof, and AuGRID Corporation undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.