SANTA CRUZ, Calif., Oct. 9, 2006 (PRIMEZONE) -- With the 2006 holiday season just around the corner, web analytics leader ClickTracks (www.clicktracks.com) is offering a discount on both ClickTracks Analyzer and ClickTracks Optimizer, the company's entry-level and mid-level web metrics products for small businesses and online marketers. ClickTracks Analyzer will be on sale for $295 (regularly $495) and ClickTracks Optimizer for $795 (regularly $1195) through October 31, 2006.
"Market estimates show this will be a record online selling season, and in some cases, the holiday season represents as much as 50 percent of a retailer's annual sales. Having the best tools to draw visitors to a site and to close sales is critical to their economic success. ClickTracks is discounting two of its flagship products to give etailers extra selling power in Holiday 2006," says Michael Stebbins, ClickTracks' Vice President of Marketing. Retail industry analysts predict a 23 percent increase in Q4 online sales, to $33 billion in the 2006 holiday buying season. "As more holiday buying moves online, retailers need to make it easy for customers to find their site and to find what they're looking for once they're there. Both ClickTracks Analyzer and Optimizer are perfect for showing which search terms and keywords are converting to sales--and which aren't--so that marketers can make changes to holiday campaigns and web site landing pages," Stebbins explains.
Product Features ClickTracks Analyzer easily and immediately shows businesses how visitors interact with their web site. This single user license visually displays where visitors go, how long they stay and from which page they exit - all displayed by placing the metrics on top of the website.
ClickTracks Optimizer includes e-mail campaign and robot tracking, allowing marketers to better understand both human and non-human visitors. The Optimizer software license allows for up to three users-a marketing team can simultaneously view and interact with the web analytics information without the need to purchase an additional license.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web Analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a web site.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit http://www.clicktracks.com or send e-mail to info@clicktracks.com
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