BURNABY, British Columbia, Oct. 17, 2006 (PRIMEZONE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII) (http://www.eyicom.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce the automotive mileage performance test results for the fuel performance product Ultimate ME2. On Thursday, October 12, 2006, we signed an exclusive agreement to distribute the fuel performance product, ME2, in the North American market, pursuant to Mach 3 Technologies Group, LLC meeting or exceeding the performance threshold that we required. The Ultimate ME2 testing results exceeded our performance requirement. The testing was conducted at the Automotive Testing and Development Services, Inc. ("ATDS") and was tested in an on-road environment using public highways and based upon the Society of Automotive Engineers (SAE) J1321 (Type II) test protocol. Please visit our website at www.ultimateme2.com to view the full test results.
Dori O'Neill, Chief Operating Officer of EYI, comments, "These results from EPA and CARB recognized test protocols are very exciting and significant. We knew that if the testing showed a 10% MPG (miles per gallon) improvement we may have a winning product! We believe these results are very important for our environment, helping take us one step closer to fuel independence. We also believe consumers may save at the pump. Business developers looking for a tested fuel performance product in this category may also be drawn to our business with these results."
"Now it's up to us to bring this to the market in a big way," maintains Jay Sargeant, CEO and President of EYI. "We believe ME2 is a Better World product that enhances fuel performance and reduces emissions. Marketing and communication must catch up quickly with the quality and innovation of this product. We've developed a website, www.ultimateme2.com that will begin to share the product. Additionally, we have added some powerful features to our distribution development campaign that may allow us to increase our channel dramatically in the months ahead!"
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About EYI (http://www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that reduces Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE(r), is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural Energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and are supported by our comprehensive training programs.
The EYI Industries Inc. logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2202
This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause EYI's actual results, performance or achievements, or developments in its industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time-to-time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.