SANTA CRUZ, Calif., Oct. 18, 2006 (PRIMEZONE) -- Web analytics leader ClickTracks announced the latest offering in a continuing series of free online classes that teach online marketing and web analytics techniques. On October 23rd and 24th, 2006, ClickTracks Founder and CEO John Marshall will present a class entitled, "Using Web Analytics to Quantify SEO Work."
In this live interactive class (note: the same topic will be presented both days), John will reveal web analytics practices that will enable you to quantify your SEO efforts. Attendees will learn firsthand how to capture the data, check keyword rankings and select the right keywords for optimization. Attendees will also learn how search engine robots and spiders view web sites (very differently from the way humans do!) and tips on applying visitor segmentation to data in order to verify results.
The classes are free and guaranteed to be devoid of annoying sales pitches. Anyone may sign up for the online classes at www.clicktracks.com/seminars.
Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes, ClickTracks offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features -- like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at www.clicktracks.com/products/appetizer.
Beginning on October 18th, 2006, users of ClickTracks Appetizer will be treated to seven days of free access to ClickTracks' "Search Report," (http://www.clicktracks.com/search_report.php) which helps marketers see which keyword/search engine combination is bringing the most qualified visitors, where most popular keywords rank and how different types of visitors respond after entering the web site. The report will be referenced in the online classes, and users can follow along with analysis of their own sites.
All You Can Eat on "Web Analytics Day"
Also, on October 25th, 2006, ClickTracks will "turn on" all advanced features in Appetizer. For 24 hours, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, and Professional).
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
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