JumpTV Signs Partnership Agreement With MBC Group to Broadcast Top Pan-Arabic Channels MBC1 and Al Arabiya

TORONTO--(CCNMatthews - October 23, 2006) - JumpTV Inc. (AIM: JTV) (TSX: JTV) (www.jumptv.com), the world's leading broadcaster of ethnic television over the Internet, announced an agreement with Dubai-based MBC Group to broadcast MBC1, one of the top pan-Arab general entertainment channels, and Al Arabiya News Channel, one of the leading Arabic news channels worldwide. JumpTV also has the rights to broadcast MBC's flagship radio stations, MBC FM and Panorama, two highly rated regional radio stations. The offering will be co-branded and launched from MBC Group's popular website www.mbc.net as well as www.alarabiya.net, one of the top portals in the region with more than one million page views per day. The agreement with MBC Group, the largest broadcasting company in the Middle East, to broadcast its top-rated television and radio channels represents a very important step forward in JumpTV's Middle Eastern and Northern African business (MENA). MBC's programming appeals to a wide-range of Arabic cultures and has a viewership that has grown to more than 130 million Arabic speaking people worldwide with a market share that exceeds 40% in the Middle East. Amir Hegazi, general manager of JumpTV's MENA group, commented, "MBC Group is a recognized leader in pan-Arab television programming and has built an impressive channel lineup. Adding MBC Group as a partner further expands JumpTV's diverse library of exclusive Arab content to 40 channels, solidifying us as the leader in ethnic television, with the largest amount of Arabic content outside of the Middle East." "Our agreement with JumpTV demonstrates MBC Group's commitment to Arab viewers no matter where they reside. Now Arabs living away from their homeland will be able to view the quality programming that people in the Middle Eastern region have been enjoying for nearly 15 years," said Dr. Ammar Bakkar, MBC Group New Media Director. "The added reach of our channels furthers our vision of addressing audience needs across different platforms, as well as creates new business opportunities for both JumpTV and MBC Group." Kaleil Isaza, president and chief executive officer of JumpTV International, said, "The Arabic speaking diaspora is one of the largest communities with over 60 million members and growing, especially in countries with high broadband penetration such as the U.S., U.K. and throughout Western Europe. With such widely dispersed communities, the JumpTV Internet platform is the best possible choice for reaching new Middle Eastern viewers, as it provides a much longer tail for MBC's Arabic news and entertainment than that of the traditional broadcast mediums." MBC1 and Al Arabiya will be priced individually at US$9.95 per month when launched commercially and will likely become part of an All Arabic package that includes other top rated channels from the region. MBC1 and Al Arabiya were signed subsequent to the Company's June 30, 2006 quarter end disclosure. JumpTV now has 227 channels under license. MBC1 is a pan-Arab news and entertainment television channel, with an estimated audience of more than 130 million Arabic-speaking people around the world. Al Arabiya News Channel holds a leading position among news programming in nearly every Arab league country. Al Arabiya includes news coverage of politics, business, current affairs, finance, sports, science, lifestyle, as well as in-depth documentaries, talk shows, and educational programs. Panorama FM and MBC FM are the MBC Group flagship radio stations that provide Arabic speaking news and entertainment. About MBC Group MBC Group is a Dubai-based diversified media company. It owns and operates: Middle East Broadcasting Centre (MBC), the first and leading pan-Arab free-to-air satellite network; MBC2, the number one Western movie channel in the Middle East; MBC3, a children's television channel; and MBC 4, a broad mix of reality, comedy and drama series aimed primarily at women. In addition, MBC Group manages Al Arabiya, the independent, ground breaking 24 hour news and information channel. Additionally, MBCFM is the leading authentic Gulf music and entertainment radio station based in Saudi Arabia, and Panorama FM, which is one of the leading pan-Arab music and talk radio station. About JumpTV JumpTV (AIM: JTV) (TSX: JTV) is the world's leading subscription-based broadcaster of ethnic television over the Internet. With over 200 channels from 65+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 80 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones. Forward-looking statement Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may", "will", "should", "could", "anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in the Company's prospectus (admission document) dated August 1, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

Contact Information: Lewis Goldberg / Todd Fromer KCSA Worldwide +1-212-896-1216 / +1-212-896-1215 lgoldberg@kcsa.com / tfromer@kcsa.com