DAVE Networks Launches B2B Model With Its S.O.C.I.A.L. Platform Building IPTV Networks/Communities Around Various Brands

S.O.C.I.A.L. (Social Online Community & IPTV Application Library) Is the First White Label Enabling Technology Platform Building Interactive Social Video Portal Communities for Any Brand, Business or Organization Leveraging Social Networking and Word of Mouth Marketing


SANTA MONICA, CA -- (MARKET WIRE) -- October 24, 2006 -- Digital Hollywood booth #40 -- DAVE Networks, the developers of DAVE.TV, today announced its B2B platform with its S.O.C.I.A.L™ (Social Online Community & IPTV Application Library) platform. The new technology platform allows any company to build social IPTV communities around various brands leveraging DAVE Network's extensive API application library of video social community tools designed to grow a social group base and generate user participation or awareness for any brand or affinity group. The launch of S.O.C.I.A.L is just the first step in the development of DAVE Network's enterprise applications available on its new B2B site, www.davenw.com.

DAVE Networks will be at Digital Hollywood October 24-26, in booth #40, at the Santa Monica Loews Hotel, demonstrating its latest IPTV application for building brand awareness.

DAVE Networks enables brands to utilize S.O.C.I.A.L. as a turnkey, white label technology platform to create quick time-to-market, interactive social community portals that function as a public hub where customers, fans, and users can develop dynamic personalized profiles, upload and share content, blog/video blog, comment on message boards, and much more. Users can discover, acquire, consume, upload, and share media from their own website and/or those of their friends. Each social site will be custom tailored to fit the needs of the community fan base for each brand or organization looking to generate buzz and broaden its marketing scope. Networks and brands such as MGM's Stargate SG-1, Front Row Center Live, Earth, Wind and Fire, and Urban Sports League are already leveraging the S.O.C.I.A.L. platform to empower their fan bases to interact with their brands.

"DAVE Networks is excited to break new frontiers of brand promotion and viral marketing, and with the dramatic popularity of social and viral video sites such as MySpace and YouTube, it is only a natural step for organizations and businesses to develop community portals which will foster customer interaction," says Rex Wong, CEO of DAVE Networks. "Our S.O.C.I.A.L. platform enables companies to embrace the concept of promoting creative free reign, user-generated content development and social interaction to build audience participation."

With access to video creation tools already offered through the DAVE.TV Social Broadcast Network, users will have the ability to develop user-generated content, clips, images and more, which can then be shared on the S.O.C.I.A.L community page of its favorite brand. Businesses will also have the option of allowing users to repost content from its site to their own personal site, blog or social page using the DAVE.TV embeddable MyTVBox™ player -- resulting in true viral and word of mouth marketing.

The DAVE.TV (Distributed Audio Video Entertainment Television) consumer site, www.dave.tv, enables and empowers a whole new generation of producers and broadcasters to express themselves and share their media creations and tastes with the world. With DAVE.TV's Social Broadcast Network, users can create and broadcast their content along with content from their friends and other DAVE.TV members as well as from the network of DAVE.TV's content partners. With DAVE.TV, consumers can publish and broadcast their own user-generated videos via the Internet and eventually through TV sets. Consumers can even create integrated video clips and highlights by combining their user-generated footage with that of broadcast content from other members in the communities.

About DAVE Networks

DAVE Networks, Inc. is the first provider of an integrated video distribution and social community platform designed to ignite brands. Powered by its revolutionary P2P grid-based content delivery network (CDN), DAVE.TV solutions represent a radical paradigm shift from the current "one-to-many" distribution model to a model of "many-to-many more" distribution. Founded in 2003, DAVE Networks has built a robust set of software features that empower brands to build digital ecosystems while embracing online social communities. S.O.C.I.A.L. is the first platform to enable both big, enterprise brands, as well as emerging brands, to fortify online brand impact on what we call the "New Web" -- the social Web. For more information, please visit www.davenw.com.

Contact Information: Contact: Jackie Lacambra TERPIN COMMUNICATIONS (310) 821-6100 x108 jackie@terpin.com