LOS ANGELES, Nov. 2, 2006 (PRIMEZONE) -- iPressroom Corporation (http://www.ipressroom.com), a new media marketing and online pr technology company, is pleased to announce that it is the recipient of the Society for New Communications Research 2006 Award of Excellence in the business communications category. The Society's awards program honors innovative organizations and professionals who are pioneering the use of social media (i.e., blogs, wikis, podcasts, collaborative tools and other forms of participatory communications) in the areas of marketing, public relations and advertising, politics, entertainment, academics, and community and cultural development. The award winners were announced at the Society's inaugural awards gala at the Colonnade Hotel in Boston, Mass on November 1.
Also a recent PRSA Prism award winner, iPressroom's "On the Record...Online" podcast (http://www.ontherecordpodcast.com) was launched in April of 2005 at a media relations conference in San Francisco, CA to demonstrate the functionality of iPressroom's new podcast management and RSS feed generation features, allowing iPressroom to lead by example through the development and production of an original podcast program. Subsequently, the show, targeting audiences including, PR executives, marketing executives, and new media executives, at agencies, companies, and non-profits, has attracted guests including, Walt Mossberg of The Wall Street Journal, Ken Auletta of The New Yorker Magazine, David Pogue of The New York Times, Nick Wingfield of The Wall Street Journal, Elizabeth Weise of USA Today, Heather Green of BusinessWeek, Leo Laporte of This Week in Technology, Two-time Pulitzer Prize winning San Jose Mercury News managing editor David Satterfield, Blogger and "Cluetrain Manifesto" co-author Doc Searls, and many others. Hosted by iPressroom chairman and founder, Eric Schwartzman, the podcast averages 551 downloads per day.
"iPressroom's podcast program exemplifies the mission of this awards program: the successful and innovative use of new communications solutions and social media practices to enhance communications and relationships," commented Mike Manuel, SNCR Best Practices committee chairman.
"Our goal is to help marketers reach their audiences online through all of the most effective online communications mechanisms available including web content management, micro-sites, podcasts, Blogs, RSS, mobile, and more," said Schwartzman, a frequent speaker and educator on new media marketing. "Years of experience reaching audiences online through interactive marketing tactics and new media programs have provided us with insight into how marketing professionals can drive maximum exposure for their campaigns," Schwartzman said.
Award nominations were submitted as case studies and reviewed by a panel of ten judges, including SNCR research fellows, advisors, members of the SNCR Best Practices committee, vendor council members and representatives from the Society's organizational affiliates. Awards of Merit and Awards of Excellence were presented in three categories, including: SNCR Professional Awards, honoring leading new communications thinkers, bloggers, journalists, citizen journalists and professional communicators; SNCR Academic Awards, recognizing leading work/research/studies from students and academic institutions; and the SNCR Business Awards, honoring organizations that are successfully adopting new communications models and leveraging them in innovative ways for business purposes.
The winning case studies are posted on the Society's blog at www.newcommreview.com
The iPressroom Corporation logo is available at http://www.primezone.com/newsroom/prs/?pkgid=3006
About the Society for New Communications Research
The Society for New Communications Research is a nonprofit 501(c)(3) global think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. For more information, visit http://www.sncr.org or call (650) 331-0083.
ADDITIONAL INFORMATION AND RESOURCES:
iPressroom Corporation - http://www.ipressroom.com "On the Record...Online" Podcast: - http://www.ontherecordpodcast.com Eric Schwartzman's Blog: "Spinfluencer" - http://www.spinfluencer.com Society for New Communications Research - www.sncr.org/newsite SNCR Awards Program announcement - http://sncr.org/?p=40 Blogging and photos from awards event: NewComm Review - http://www.newcommreview.com RSS FEED(S): http://sncr.org/?feed=rss2 http://ipressroom.com/pr/corporate/info/podcast.xml
Society for New Communications Research
SNCR Contact:
Jen McClure, Executive Director
(650) 331-0083
jmcclure@gmail.com
http://www.sncr.org
Skype: jenmcclure