Robeks Celebrates the Grand Opening of Its 100th Smoothie Location and Its 10th Anniversary

L.A.-Based Premium Smoothie and Juice Franchising Company Marks a Decade of Offering Flavorful and Healthful Meal Alternatives and Snacks With Milestone Store Opening and VIP Event

MANHATTAN BEACH, CA -- (MARKET WIRE) -- November 3, 2006 -- Robeks Corporation, a premium smoothie and juice franchising company, today announced the opening of its 100th store location, and marks its 10th anniversary providing healthful, made-to-order smoothies and other flavorful, nutritious meal and snack options. Robeks now has 100 locations across 17 states. The newest store is located in downtown Los Angeles at 3742 S. Figueroa Street, across from the USC campus.

An invitation-only VIP event and ribbon cutting ceremony will be held at the new location on Thursday, November 9, 2006, from 11:00 a.m. until noon, with the USC Marching Band kicking off the festivities. VIPs will enjoy complimentary Robeks' premium smoothies and a lunch of Robeks' nutritious sandwiches and salads, plus Robeks' high-protein power cookies and muffins. Los Angeles city officials, journalists and members of the community are expected to attend the event.

Robeks' new president and CEO, Sheri Miksa, Robeks' founder, David Robertson, 100th store owner and 10-store Robeks franchisee, Moe Nariman and other key figures will be in attendance, as well.

"Five years ago, I opened my first Robeks franchise here in downtown Los Angeles," said Mr. Nariman. "I have found great success with the Robeks brand and products and am excited to be opening my 10th store here in my hometown."

In addition, Dr. Ed Lieskovan, Robeks' nutritional advisor and Adjunct Assistant Professor of Clinical Pharmacy at USC's School of Pharmacy, will also attend the event. Dr. Lieskovan is the creator of Robeks' line of nutritional supplements and natural boosts, and he assists Robeks with the creation of their natural fruit smoothies and healthful foods.

"I've been working with Robeks for nearly a decade. The strength of the company has always been its people and their passion to offer delicious and healthful products to their loyal customers," said Dr. Lieskovan. "After ten years, Robeks has consistently maintained their strong commitment to providing premium, healthful foods. I'm so pleased to continue to be a part of their dynamic team."

According to the 2005 What America Eats® survey conducted by Parade Magazine, 84 percent of us try to eat a well-balanced diet, with 46 percent trying to eat more vegetables. Plus, 76 percent of adults surveyed choose fruit as their preferred snack.(1)

Robeks' menu features a variety of premium blended-to-order fruit smoothies, fresh-squeezed fruit and vegetable juices, green tea and wheatgrass shots, acai bowls, blended-fruit frozen yogurt, shakes/freezes, and high-protein baked goods. Robeks also offers a proprietary line of nutritional supplements and natural boosts (one of which is included free in each Robeks smoothie). Most Robeks locations also offer wholesome salads, sandwiches and wraps, plus a selection of healthful snacks, in addition to seasonal specials and other health-oriented products.

The United States Department of Agriculture's (USDA) Food Pyramid recommends from 1 to 2 cups of fruit and 1 to 3 cups of vegetables per day, depending on your age and gender.(2) (3) Most 24 ounce Robeks fruit smoothies supply 100% or more of the USDA's daily requirement of fruit for adults. Robeks products contain 100 percent juice and sun-ripened fruit with no sugar added, ingredients naturally high in nutrients, vitamins and antioxidants.

"We all are becoming more interested in what we eat and are looking for flavorful, nutritious meal and snack options that fit our active lifestyles. Robeks' premium fruit smoothies and other products provide many healthful options for individuals and families on-the-go," said Sheri Miksa, Robeks President and CEO. "Clearly, the interest is there; the smoothie category is growing at over three times the QSR (fast food) segment, and we are glad the Robeks concept is resonating with the public. We look forward to growing the brand and opening many more Robeks locations across the country."

The 100th store celebration will open to the public at noon and continue until 4:00 p.m. All customers who attend the event will enjoy a free Robeks smoothie.

About Robeks

Since opening the first Robeks Juice store in 1996, the Company has always been passionate about promoting the importance of good nutrition and its essential role in helping people maintain active and healthy lifestyles. Robeks' goal is to make eating a healthful meal both quick and easy by offering a great-tasting selection of premium quality, made-to-order fruit smoothies and freshly squeezed fruit and vegetable juices, as well as wholesome sandwiches, salads and healthful snacks. In addition, Robeks was named one of the top ten new franchises for 2006 by Entrepreneur® in their 27th Annual Franchise 500®. For more information, please visit


Contact Information: Robeks Media Contact: Amy Orebaugh Terpin Communications Group Office: (310) 821-6100 ext. 107 Cell: (310) 420-2774