New Sage 360 Advertising Campaign Profiles Success of Sage Software SMB Customers

NASHVILLE, TN -- (MARKET WIRE) -- November 7, 2006 -- Owners of small and mid-sized businesses (SMBs) are typically pulled in dozens of directions at once as they balance the needs of customers, employees, family, the growth of the business, and other priorities. As a company built by small business owners, Sage Software understands the drill like few other companies, and their business strategy reflects it: provide business owners with all the tools they need to conduct business efficiently, make them work together better than any other vendor can, and give the business owner a positive buying experience that continues at every stage of their involvement with Sage.

Sage Software's simple customer-focused strategy is at the heart of the company's new advertising campaign that launches today with a placement in the Wall Street Journal, to be followed by placements in Inc., Entrepreneur, Fortune Small Business, and BusinessWeek SMB among others. The campaign incorporates both print and online components, and Sage Software plans to extend the campaign theme to other marketing programs and services that will provide its customers and prospective customers with business building ideas and resources.

Using a 360 degree metaphor, the new campaign employs eye-catching panoramic photography and the voice of the company's customers to underscore Sage Software's unique strengths in offering SMBs the broadest set of business management software and services, as well as supporting its customers throughout their business lifecycle.

Among the customers profiled are:

--  Big River Telephone, a user of Sage CRM and ERP solutions that has won
    multiple awards for high return on investment (ROI) in implementing the
    Sage CRM SalesLogix customer relationship management system;
--  Foundation Fighting Blindness, a user of Sage fundraising and fund
    accounting software, named as one of Worth's 100 best charities;
--  Hobie Cat, a user of Sage ERP and fixed asset solutions, that has
    managed rapid growth over the past few years.
    

Sage Software Chief Marketing Officer Nina Smith says the experience of a sampling of the company's 2.6 million customers in North America is rightly at the center of the campaign since they are the inspiration for every business decision Sage Software makes.

"Our business is guided by the needs of our customers and prospective customers," said Smith. "Our people know small and mid-sized businesses because we've been there ourselves and we interact with them every day. The Sage 360 campaign is the expression of the expertise we bring to our customers in both products and service throughout their business lives."

The new campaign supports a range of well-known business management software products from Sage Software, including ACT! by Sage, Peachtree by Sage, Sage Timberline Office, Sage MAS ERP, Sage Accpac ERP, Sage CRM SalesLogix and Sage Abra HRMS. The advertising campaign debuts in the November 7, 2006 Wall Street Journal. Creative and media planning were developed by Colby & Partners, a full service agency based in Santa Monica, California.

About Sage Software

Sage Software supports the needs, challenges and dreams of more than 2.6 million small and midsized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.0 million customers and employs over 10,500 people worldwide. For more information, please visit the Web site at www.sagesoftware.com/moreinfo or call (866) 308-2378.

Contact Information: Press Contacts: John Schoutsen Sage Software (905) 629 7959 x 301 john.schoutsen@sage.com Shana Keith Porter Novelli (404) 995 4557 shana.keith@porternovelli.com