Industry Gears Up for Third Annual Authentication and Online Trust Summit in April 2007

REDMOND, WA -- (MARKET WIRE) -- November 8, 2006 -- Today, the Authentication and Online Trust Alliance Inc. (AOTA) announced its third annual summit, formerly known as the Email Authentication Summit. The event is the premiere venue for brand managers, email marketers, advertising agencies, IT professionals, law enforcement and policy decision makers to explore email best practices, Web and domain authentication and strategies to improve deliverability and restore consumer online confidence and trust. The Authentication and Online Trust Summit takes place at the Boston Sheraton April 18-19, 2007. Speaking proposals will be accepted until December 15, 2006.

AOTA's steering committee members include Acxiom Digital, Datran Media, Direct Marketing Association, the Email Sender and Provider Coalition, Epsilon, IronPort Systems, MarkMonitor, Microsoft Corporation, RSA, the Security Division of EMC, Secure Computing Corporation and Symantec Corporation.

"We're very pleased with the unparalleled level of collaboration and leadership from the Steering Committee members and event underwriters," said Craig Spiezle, chairman of AOTA and director of Windows Live Safety at Microsoft Corp. "We stand united in advancing online safety and brand protection for businesses and users alike. The sharing of best practices and solutions from the summit is important to help assure the vitality of the Internet in light of growing online threats, deceptive email and social engineering exploits. We're looking forward to continued progress to promote online safety, while advancing efforts to shut down online criminals and predators."

Over 1,000 leading businesses, ISPs, technical and marketing professionals attended the past two Email Authentication Summits, which was mainly focused on the latest standards of email authentication, best practices and lessons learned. Overwhelming response has led to an expanded focus and agenda as well as several enhancements this year, extending the conference to two full days and three tracks. Complementing the leadership of the Steering Committee, support for the event includes over 30 leading business and industry organizations including the Anti-Phishing Working Group, Messaging Anti-Abuse Working Group, TRUSTe and the US Chamber of Commerce.

AOTA is calling for forward-thinking speaker proposals that clearly tie back to business value and provide actionable insight for summit attendees. Case studies and customer deployment data are strongly encouraged that examine areas such as Sender ID, DKIM, domain protection, social engineering exploits, ISP best practices, ID theft, ebanking, anti-phishing solutions, reputation/accreditation and online marketing. To register or to submit a speaking proposal, please visit: http://www.aotalliance.org/summit2007

About the Authentication and Online Trust Alliance (AOTA):

Founded in October 2004, Email Authentication.org has evolved into the Authentication and Online Trust Alliance (AOTA Inc). The mission of AOTA is to enhance online trust and confidence, by facilitating best practices and the deployment of internet authentication and reputation standards and solutions. With the onslaught of phishing and forged email, this collaboration is critical to help ensure the reliability and deliverability of email, reinforce online trust and confidence, and to protect the brands and domains of businesses worldwide. www.aotalliance.org/

Contact Information: Media Contact: Kathleen Formidoni blast! PR for the AOTA (919) 833-9975 x11 Email Contact