PALO ALTO, CA -- (MARKET WIRE) -- November 20, 2006 -- mSpot, a pioneer in multimedia mobile
entertainment, today unveiled its next-generation mobile entertainment
platform, taking mobile music and video to the next level with an enhanced
multimedia client, advancements that maximize the entertainment experience
across networks and devices, and a rapidly expanding line up of music and
video programming from global media brands. mSpot's platform delivers
streaming music, movies, television, music videos, podcasts, concerts and a
range of other premium entertainment services to mobile phones, combining
traditional entertainment with live information, user-generated content and
usage personalization to offer the most advanced mobile entertainment
experience available today.
"White labeled" and mSpot branded services developed on top of the mSpot
platform are already available across multiple carriers with the advantages
of being "always connected" with no docking or synching. mSpot's multimedia
platform lets consumers discover, play and interact with music, movies,
videos and other multimedia content directly from a mobile phone. mSpot's
platform delivers mobile entertainment over the airwaves to data-capable
phones -- rather than a dedicated, "unconnected" device -- so the user
experience is greatly enhanced through interactivity, personalization and
social functionality.
"The latest version of our platform will keep mSpot at the forefront of the
mobile entertainment wave, as we believe that mobile phones will be the
default personal entertainment devices of the future," said Daren Tsui, CEO
and co-founder of mSpot. "If you take the interactive, 'always connected'
nature of the phone and then add exciting, well-developed content, you have
something truly compelling. Over the past 18 months, our theory has been
proven again and again as each of our entertainment services -- mSpot
Radio, mSpot Sports and mSpot Movies -- have debuted and quickly attracted
broad subscriber bases."
Live information offers better user experience
mSpot delivers the ultimate mobile multimedia entertainment experience
through a combination of three key components: an interactive client
application, a state-of-the art mobile content delivery infrastructure and
a wide range of high-quality programming designed to entertain mobile
users. mSpot's next-generation mobile entertainment platform offers:
Simple, interactive interface
mSpot's multimedia "player" features an enhanced, easy-to-navigate
interface that enables consumers to discover new music and entertainment
content; get information on songs, albums and artists; click to purchase
full-tracks, ringtones and other related merchandise as they are listening;
share music and videos with friends; and customize their user experience
through "My Favorites" and other personalization features.
Great multimedia entertainment, optimized for every network and many
different devices
mSpot can automatically detect handset type and data connection speed in
order to optimize look and performance for various screen sizes and network
technologies. mSpot uses both standard and proprietary protocols and now
supports Java MIDP1 and MIDP2, BREW as well as smart phones, including
Treo, Blackberry and Win CE. mSpot's streaming platform supports CDMA and
GSM networks at 2.5G and 3G.
Widest range of services; multiple formats for the most choice in
programming
mSpot's mobile entertainment services -- which include music, radio, TV,
and movies -- feature live and on-demand programming. Through its
partnerships with leading media brands, and a very experienced production
department, mSpot offers the most exciting mobile entertainment programming
available today:
-- Chart-topping music from all major music labels
-- The hottest music videos from a wide range of popular artists
-- Talk radio from popular sources such as NPR, ESPN, Radio Disney,
MarketWatch and more
-- TV and movies from major studios and distributors, including Buena
Vista VOD, Lionsgate and Universal Pictures
About mSpot
A pioneer in mobile multimedia entertainment, mSpot partners with movie
studios, music labels and media companies to produce and deliver exciting,
high-quality radio and video services for mobile phones. mSpot Radio, an
all-format mobile radio service, offers nearly 100 channels of
crystal-clear music, news, sports, finance, entertainment, talk radio as
well as music videos and podcasts from popular sources such as NPR, ESPN,
Radio Disney and MarketWatch. mSpot's groundbreaking mobile video services
stream full-length movies, television and concerts to mobile phones,
featuring recent hits and timeless favorites from Buena Vista VOD,
Lionsgate and Universal Pictures. mSpot is available in the U.S. through
Sprint and in Canada through TELUS. Founded in 2004, mSpot is a privately
held company headquartered in Palo Alto, California and on the Web at
www.mspot.com.
Contact Information: Contact:
Melissa Liton
Kulesa Public Relations for mSpot
206-440-5775
Email Contact