Sjoeblom Winery Joins Entropia Universe to Ring In the New Year With a Virtual Pop

LOS ANGELES, CA -- (MARKET WIRE) -- December 28, 2006 -- This New Year's Eve, Entropia Universe users will be ringing in 2007 with a pop of the cork, a first in the virtual universe. Sjoeblom Winery distributed a limited number of virtual "champagne" bottles to Entropia members on December 19, supplying them for the upcoming holiday. High demand for the "champagne" has raised the virtual bottles' trading value to over $15 per bottle.

The partnership marks a first in representation of wine sponsorship in a virtual world. The Sjoeblom-labeled bottles exemplify the commitment that Entropia Universe has to its users in creating the most realistic virtual experience in a massive online universe. Entropia's real cash economy provides a medium to freely move currency between the physical world and the virtual world with a fixed exchange rate.

With inhabitants from all over the globe, Entropia Universe looks forward to celebrating the New Year for a full 24 hours. At the stroke of every midnight, Entropia avatars will be able to pop the cork on their bottles and enjoy the New Year's festivities.

"Entropia Universe continues its tradition of bringing tremendous diversity and functionality to the virtual world," said John Bates. "The fact that virtual champagne bottles are selling for more than $15 speaks to the importance and connection that Entropia inhabitants feel for this alternate universe. We thank Sjoeblom for their vision in working with us, as well."

About Entropia Universe and MindArk

Entropia Universe is a registered trademark of MindArk PE AB. MindArk supports and monitors the services and maintenance of the Entropia Universe site. MindArk began in April of 2003 in Sweden, and has expanded to have partners throughout the world. Entropia Universe was launched in 2003 and has reached over 500,000 registered accounts. MindArk offers the Entropia Universe software to users free of charge with no monthly costs or associated subscription fees. For more information or to download the free Entropia Universe software please visit www.entropia-universe.com. For more information on EU developer, MindArk, please visit www.mindark.com.

About Sjoeblom Winery

Crafting and producing state-of-the art wines is the undisputed mission of Sjoeblom Winery. Founded in August 2000, the winery is located in Napa, California, one of the most prestigious and progressive wine-producing regions in the world. Sjoeblom Winery's philosophy of producing first class, quality wine, is based on old-world craftsmanship, time-honored traditions and modern, scientific practices. Sjoeblom strives for a synthesis of classic European practices, experimentation, and up-to-the-minute winemaking science. Only the finest, handpicked Napa Valley grapes are selected each year. Each and every bottle of wine is nurtured by us through every step of the making of a fine wine. Sjoeblom is a boutique winery striving for excellence.

Contact Information: Contact: Elina Heng Terpin Communications Group (310) 821-6100 x108 Email Contact