ATLANTA, Feb. 20, 2007 (PRIME NEWSWIRE) -- As part of a new strategic partnership with Synapse Technology, Harland Financial Solutions will offer the SynapseEBM Pattern Evaluator Engine as part of its business intelligence suite. Harland Financial Solutions, Inc. is a wholly owned subsidiary of John H. Harland Company (NYSE:JH).
The SynapseEBM component enables financial institutions to detect when a customer or member is a likely candidate for follow-up with one of the financial institution's experts or communication channels. Harland Financial Solutions will take the alerts generated by the component and marry the results with the best marketing or retention message to deliver to the customer or member. From there, the total message is forwarded to any financial institution employee for high touch service or to any channel for complete communication.
"The results of these interactions are fed back through the solution so an institution can track its cross sales and retention efforts," said Tom Richards, executive vice president and general manager of the Retail Solutions Group at Harland Financial Solutions. "We believe that the value of the solution is not just in the detection, but in the actions taken and the results garnered by the interaction."
"Our pattern recognition and trigger technology detects thousands of leads each day on millions of transactions for many regional banks today," reported Mike Berry, senior vice president of Financial Services for Synapse Technology. "Harland Financial Solutions has the other business intelligence and channel delivery components to bring this capability to a much broader market."
These business intelligence and delivery components include software and professional services aimed at helping an institution with attracting, retaining, and organically growing its deposits.
"Deposit gathering is becoming evermore challenging for banks and credit unions in the new competitive marketplace," said Kathleen Khirallah of TowerGroup. "Event-based marketing solutions offer financial institutions timely information regarding customers' financial needs. Matching that information with MCIF data and then pushing it out to the CRM application allows financial institutions to proactively address the important financial concerns of customers with significantly more accuracy than the current tools provide."
About Harland Financial Solutions
Harland Financial Solutions (www.harlandfinancialsolutions.com) supplies software and services to thousands of financial institutions of all sizes, offering its solutions in both an in-house and service bureau environment. The company is a leader in core systems, item processing, enterprise content management, branch automation, customer relationship management, business intelligence, origination and document solutions, risk management, compliance training, financial accounting, open documents, mortgage solutions, electronic funds transfer (EFT), self service solutions and performance advisory services.
About Harland
Atlanta-based John H. Harland Company (NYSE: JH) (www.harland.net) is listed on the New York Stock Exchange under the symbol "JH." Harland is a leading provider of software and printed products to the financial institution market. Harland's software solutions include deposit & loan origination, platform, teller, call-center, mortgage, business intelligence, core systems and customer relationship management systems. Harland's printed products offerings include checks, direct marketing and financial forms. Scantron Corporation (www.scantron.com), a wholly owned subsidiary, is a leading provider of software services and systems for the collection, management and interpretation of data to the financial, commercial and educational markets.
About Synapse Technology, Inc. in Financial Services
Synapse Technology (www.synapsetechnology.com), founded in 1996, is a leading provider of Event Based Marketing products and services to the financial services industry. Its flagship product, Synapse Event Based Marketing (SynapseEBM) is the only event based marketing solution that combines the power and accuracy of formal longitudinal statistical modeling, account triggers and campaign management capabilities for alert generation. In addition, SynapseEBM provides a unique and dynamic test and control measurement process. The product is in production with over 7,500 users in 3,000 bank branches throughout the United States. Synapse processes over 50 billion transactions per month for clients across financial services, healthcare, AgriBusiness (retail), and automotive industries. Headquartered in Charlotte, North Carolina, Synapse Technology was recently acquired by Mailnet Services, Inc. of Franklin, TN. The combined company has over 120 employees and is privately held.
This press release contains statements, which may constitute "forward-looking statements." These statements include statements regarding the intent, belief or current expectations of John H. Harland Company and members of its respective management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by such forward-looking statements. Reference is made to the Risk Factors and Cautionary Statements in Harland's Form 10-K and Form 10-Q filed under the Securities Exchange Act.