NEWPORT BEACH, Calif., Feb. 26, 2007 (PRIME NEWSWIRE) -- HEILBrice has whipped up a tasty new television spot for Marie Callender's to promote their Semi-Annual Pie Sale. The commercial, starring Marie's classic pies, has a contemporary and fresh new look.
"Families have been enjoying Marie Callender's legendary pies for decades and we hope to incite more customers to go ahead and indulge a little," said Jeff Morris, president, HEILBrice.
"The Marie Callender's Semi-Annual Pie Sale is an event that our customers look forward to," said Cheryl Ahlbrandt, vice-president of marketing, Perkins and Marie Callender's Inc. "Our partnership with HEILBrice allows us to invite everyone to participate in this great tradition by stopping in and picking up any of our famous pies to go for just $5.99."
The Semi-Annual Pie Sale, and supporting media, runs through March 4th.
About Marie Callender's
Marie Callender's operates 139 restaurants throughout the United States and Mexico. Founded in the early 1940s, Marie's business has continued to grow and her commitment to freshly prepared foods using only the highest-quality ingredients still endures. Marie Callender's serves up a wide variety of classic American foods updated with today's flavors. For more information please visit the company's website at www.mcpies.com
About HEILBrice
HEILBrice specializes in ideas that build business -- the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Newport Beach, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include: Ralphs Grocery Company; The Los Angels Times; Los Angeles Clippers; LA INC., The Los Angeles Convention and Visitors Bureau and Ketel One Spirits. A full list of clients and services can be found at the company's website, www.heilbrice.com.