DENVER, March 7, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) is pleased to announce that the it has unveiled its Mobile Boondoggle Sports Network (BSN) at the International Las Vegas Restaurant Show. The new Mobile version of the Boondoggle Sports Network will be marketed to the more than 200 million wireless subscribers in the U.S. and presents the most powerful opportunity ever to engage and interact with consumers. SMS or text messaging is easier and less expensive than direct mail and e-mail, and it connects no matter where the consumer is.
By combining BSN's fantasy sports and trivia contests, which are displayed in establishments throughout the country with HumWare's SMS mobile advertising system, HumWare Media will be able to offer the unique ability to create and run mobile advertising campaigns based on contests every day of the year. The system collects entries and creates unique marketing databases that can be used again without any forms for patrons to fill out or any data to enter for the establishment.
"We believe that our Boondoggle Sports Network is a natural fit for the mobile messaging market because of the technology involved. It will be a natural evolution of BSN trivia to migrate to the wireless phones of the users that frequent bars and restaurants," stated John Huemoeller, CEO of HumWare Media Corporation.
HumWare Media will have the opportunity to market their unique Boondoggle Sports Network to more than 30,000 qualified buyers from more than 26 countries. As an exhibitor at the 2007 International Las Vegas Restaurant Show, HumWare will also receive powerful marketing support in the form of more than 1 million direct mail pieces, a national e-marketing campaign, and web site promotions with more than 1.7 million hits per month. The show is taking place at the Las Vegas Convention Center in Las Vegas, Nevada in Booth No. 7130.
About HumWare Media Corporation:
HumWare Media Corporation is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also operates unique fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.`