BOCA RATON, Fla., March 21, 2007 (PRIME NEWSWIRE) -- PrimEdge, Inc. (pronounced "prime edge") (Pink Sheets:PEDG) announced today that its subsidiary, DigiKidz, Inc., a distributor of family entertainment DVDs, has executed an agreement to retail the "Dora the Explorer" personalized DVD, produced by PixFusion, LLC, under license from Nick Jr., through over 600 Sears Portrait Studios located in Sears stores in the United States. Sears Portrait Studios are owned and operated in Sears' stores by CPI Corporation, St. Louis, MS, under license from Sears.
Brian Schuster, Chairman of PrimEdge, Inc. stated, "Our signing of this agreement is a major milestone for PrimEdge. It proves that our business strategy of focusing on the entertainment industry and the distribution of family-oriented entertainment products through major distribution channels will work."
Brian Schuster continued, "In April, DigiKidz will announce new titles that will broaden our line to include family-entertainment DVDs. This new product line, to be produced in conjunction with our other subsidiary, Orangebox Entertainment, Inc., will be distributed via additional retail distribution agreements similar to the agreement in place with Sears Portrait Studios in order to achieve a broad distribution footprint for our products."
For reference, the size of the U.S. retail market for children's video and DVDs is projected to reach $7.8 billion by 2010, according to Mindbranch. The market is experiencing significant increases year over year due to improving technology and reduced costs. The animated feature segment is estimated at about 15% of the overall children's video and DVD retail market.
About PrimEdge, Inc.
PrimEdge, Inc. is a diversified holding company, owning and overseeing the operations of two majority owned subsidiaries, DigiKidz, Inc., a producer and distributor of family entertainment DVDs, and Orangebox Entertainment, Inc., a production and post production services provider to the entertainment industry. PrimEdge, Inc. seeks rapid growth through additional acquisitions and the sales and marketing by its subsidiaries of proprietary products.
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